The Mine Renews Relationship with Eddie Ross to Continue to Bring Consumers the Best in Online Home Furnishings Inspiration

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Online home furnishings retailer The Mine continues relationship with consulting Style Director Eddie Ross.

The Mine table at DIFFA Dining by Design event designed by Eddie Ross

Eddie has a unique ability to bring fresh inspiration to our customers by curating our products into looks you cannot find anywhere else and we are thrilled to extend our partnership.

Today, The Mine, in collaboration with interior designer, editor and "Modern Mix" author Eddie Ross, announced a renewed relationship as The Mine’s consulting Style Director. The Mine and Eddie will continue bringing fresh content and design inspiration to the luxury online home furnishings retailer.

Building on the relationship that first formed in Sept. 2016 during the rebrand of its site, The Mine is thrilled to renew its relationship to bring a fresh editorial perspective to the emerging trend leader's marketing and e-commerce strategy.

"Eddie has a unique ability to bring fresh inspiration to our customers by curating our products into looks you cannot find anywhere else and we are thrilled to extend our partnership," said The Mine president Michelle Newbery. "The combination of Eddie Ross as consulting Style Director and our consulting Creative Director Alexa Hampton creates a powerful design-focused differentiator for The Mine."

Eddie’s role will build on his contributions over the past year, ranging from supporting The Mine’s editorial calendar to collaborating on the recent rebranding from ATGStores.com to TheMine.com. He’s also created unique content to inspire customers on the site and social channels, creating a fresh and seamless shopping experience. Eddie will continue to infuse this type of inspiration in the work he’ll do. The role he plays within the design community is invaluable, including introducing The Mine to several popular design events, such as DIFFA Dining by Design, NYBG Orchid Dinner, and The Hampton Designer Showhouse, and looking at more to come in the future.

“The Mine offers a killer selection of products that makes shopping for your home a pleasure, with many exclusive, high-end brands coming on board,” Ross said. “I’m excited to build on our partnership, curating fresh, sophisticated looks that will inspire customers to love their homes.”

Previously, Eddie Ross served as the East Coast producing editor for Better Homes & Gardens prior to joining The Mine, where he conceptualized and produced high-quality home, decorating, DIY and entertaining stories. He has also held editorial positions with lifestyle and home publications such as House Beautiful and Martha Stewart Living, and has appeared in home design shows on HGTV and Bravo.

About The Mine
The Mine is a premier online destination that makes it easy to get the home you crave by offering every customer exceptional customer care, a unique selection of high-quality home furnishings and fresh inspiration from leading designers around the country. We combine a killer selection in lighting, furniture, decor and more with one-on-one Personal Concierge service to take your design dream from concept to completion. The Mine is operated by Allied Trade Group, LLC, a subsidiary of Lowe's Companies, Inc. All references to the "company" are references to Allied Trade Group, LLC.
Visit The Mine or email questions to press(at)themine(dot)com.

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Christina Schmutz
The Mine
+1 425-814-2515 Ext: 2003
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