PlaSmart Inc. and Nickelodeon Sign License Agreement for PAW Patrol Branded PlasmaCars®

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PlaSmart Inc., a Canadian-based, international distributor that selects products that are smart, simple, and fun, and Nickelodeon have signed a license agreement to manufacture and sell PAW Patrol-branded PlasmaCars® into the U.S. market over the next two years. Design work is now underway by these two iconic brands to pair three PlasmaCars® with three PAW Patrol characters.

PAW Patrol branded PlasmaCars

PlaSmart has long resisted the urge to license or to enter into any other marketing agreement with its flagship ride-on, The Original PlasmaCar®,” says PlaSmart CEO Tim Kimber. “But, every now and then a win-win opportunity may present itself.

PlaSmart Inc., a Canadian-based, international distributor that selects products that are smart, simple, and fun, and Nickelodeon, the number-one entertainment brand for kids, have signed a license agreement to manufacture and sell PAW Patrol-branded PlasmaCars® into the U.S. market over the next two years. Design work is now underway by these two iconic brands to develop three PlasmaCars® featuring beloved PAW Patrol characters Chase, Marshall and Skye. The new PAW Patrol-branded PlasmaCars® will be available through specialty and online retailers in November, 2017.

“PlaSmart has long resisted the urge to license or to enter into any other marketing agreement with its flagship ride-on, The Original PlasmaCar®,” says PlaSmart CEO Tim Kimber. “But, every now and then a win-win opportunity may present itself.”

Currently in its fourth season, Nickelodeon’s hit series PAW Patrol is the number-one preschool show on all TV and follows a heroic pack of pups on their adventures to protect their community of Adventure Bay.

About The Original PlasmaCar®
In December 2002, while walking through a mall in Ottawa, Canada, PlaSmart CEO Timothy Kimber met Bin Chen. Mr. Chen was in business importing products from China to sell at retail. One of those products was an unusual ride-on toy that was not powered by batteries, gears, or pedals, but by moving the steering wheel back and forth. Kimber negotiated the rights to distribute and market the product under the name PlasmaCar® and, at the beginning of 2003, Kimber founded PlaSmart Inc.

The Original PlasmaCar® has continued to intrigue and fascinate throughout the ensuing years. Riders simply sit, put their feet up on the footpads, turn the steering wheel, and away they go, reaching speeds of up to 6 mph on smooth, flat surfaces. Not just for preschoolers, PlasmaCar® supports up to 220 lb. so parents and grandparents can ride, too. While PlasmaCar® was designed as a ride-on toy for kids three and up, older kids re-discover and re-purpose PlasmaCar® for competitions and tricks. Adults, university students, and employee groups hold PlasmaCar® races for team-building and fund-raising purposes. The Original PlasmaCar® has been recognized by numerous awards and nominations, among them the prestigious Oppenheim Toy Portfolio Platinum Award.

About Nickelodeon
Nickelodeon, now in its 38th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, digital, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in more than 90 million households and has been the number-one-rated kids’ basic cable network for 22 consecutive years. For more information or artwork, visit Nickelodeon. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).

About PlaSmart Inc.
PlaSmart Inc. is a Canadian-based, global toy distributor that selects products that are smart, simple, and fun. It seeks out interesting, one-of-a-kind toys that meet its 'smart and simple' philosophy and avoids toys that are difficult to understand or operate. PlaSmart’s products include multiple award-winning toys and games, including the ever popular Original PlasmaCar®, a mechanical marvel powered by the cleanest and most inexhaustible energy source, kid power; Watermelon Ball®, the ball you fill with water; Messmatz™, the creativity mat with an edge; and The Original DoodleArt® adult coloring kits. PlaSmart’s products are available on five continents and in more than sixty countries. For more information visit PlaSmart’s website.http://www.plasmarttoys.com/

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Virginia MERRITT
PlaSmart Inc.
+1 877-289-0730 Ext: 125
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