SimpleOrder Launches Aggressive Growth Plan to Boost North American Market Share

Share Article

Restaurant Inventory Management Software Platform Streamlines and Automates Back-of-House Operations

SimpleOrder, the leading software platform that automates restaurant inventory management in kitchens across 25 countries around the world, is launching an aggressive push to expand its market share across North America. By presenting an advanced and cost-effective solution to common disconnections that challenge restaurants around the world, SimpleOrder’s easy-to-use interface helps restaurants better control their entire inventory system, reducing food waste and boosting bottom line profits in the process.

SimpleOrder was created out of necessity by co-founder Amir Zelig, who owned a variety of bars and nightclubs in Tel Aviv. Zelig found himself spending the majority of his free time chasing down suppliers and vendors while working to pay the bills. Realizing that other owners and operators likely faced the same back-of-house challenges, he turned to co-founder Arik Mezin to help build a platform that would track and house all of a restaurant supplier’s information.

“Many restaurant industry apps go in at the top to digitally map all of an operator’s inventory before organizing it,” said SimpleOrder CEO Guy Evan Ezra. “SimpleOrder’s approach is different. In order to reduce the time spent on setup, we work from the bottom up. That means that a restaurant operator can start ordering as they normally would without having to start from scratch to track all of their existing inventory. Instead, existing inventory is automatically digitized based on the next order, allowing us to build insight into use, create reports showing trends in use and waste, and ultimately, to be a far more user-friendly platform.”

By helping to digitize a traditionally fragmented industry that has long relied on old fashioned pen and paper inventory management systems, SimpleOrder helps reduce costly mistakes. SimpleOrder’s automated inventory system helps streamline the relationship between restaurant operators and their suppliers, providing real-time inventory counts and resolving issues in food waste while simultaneously streamlining the ordering and replenishment process.

Simplicity further sets SimpleOrder apart. Working with the information in their POS to deplete inventory in real time, SimpleOrder creates a 360-degree view into their operations. For individual restaurants and smaller chains that track recipes down to the ingredient level, owners and operators can enter menu items into SimpleOrder and the system will identify when inventory levels for a specific ingredient drop below a pre-identified threshold to automatically create an order.

“More than half of new restaurants fail within their first year in operation, and without a systematic way to track costs and expenses in real time, these owners are essentially throwing hard-earned money out the window,” said Even Ezra. “The visibility and transparency offered by SimpleOrder’s platform creates the perfect opportunity for a small chain looking to quickly scale.”

The combination of increased transparency and reduction in food waste help save SimpleOrder’s customers an average of $200-$300 per week, which translates to a five to eight percent improvement in profit margins. Customers have also reported saving up to 30 work-hours per month by streamlining their inventory management process through SimpleOrder.

"As a new a fast-growing concept we needed to centralize all of our ordering, both internally and externally,” said Tyson Martinez, Co-Owner of Fort Taco in Brentwood, Missouri. “We also needed a software solution to track spend and recipe costs. With the goal of expanding nationally, we definitely needed scalability. SimpleOrder has truly been exactly what we were looking for to accomplish our goals. Great operators know where they are and where they are going. SimpleOrder is a major tool that is helping to move us closer to what we want to become."

Now, after successfully deploying its platform in more than 2,100 leading restaurant chains in more than 25 countries, SimpleOrder has set its sights on rapid expansion in key U.S. and Canadian markets, aiming to triple its customer base in North America in 2018.

“The United States is primed for a service like ours, particularly in large urban markets like New York City that are dominated by local restauranteurs,” said Jeremy Goodman, Head of North American Sales for SimpleOrder. “By putting a focus on back-of-house management, small business owners are able to improve their operations and remain competitive in an extremely crowded market. Utilizing SimpleOrder gives these operators a new opportunity for success.”

SimpleOrder was founded in Tel Aviv, Israel in 2012 by restaurant industry veterans who saw a critical need to bring back-of-house operations into the 21st Century. SimpleOrder’s restaurant industry management software platform provides restaurant operators with an automated inventory system that provides counts and costs recipes in real-time, while simultaneously streamlining the ordering and replenishment process. SimpleOrder is currently reducing waste, cutting costs and streamlining operations in more 2,100 restaurant kitchens across 25 countries. For more information on SimpleOrder, visit


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Cassie McAloon
1851 Franchise
+1 (312) 526-3996
Email >