London start-up VeeLoop launches with The Hopeful Shop - VeeLoop brings safe online shopping to teenagers (and piece of mind for parents)

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VeeLoop, a tech startup founded by London mums Randa Bennett and Patricia Salume, is creating a new way for kids and teenagers to shop online safely whilst giving parents piece of mind and oversight over their teens’ spending.

“VeeLoop is a simple and easy way for teens to shop online while giving parents the chance to sign off the orders at their leisure. We think it's a lovely option for younger people who don't have access to a credit card of their own.”

VeeLoop, a tech startup founded by London mums Randa Bennett and Patricia Salume, is creating a new way for kids and teenagers to shop online safely whilst giving parents piece of mind and oversight over their teens’ spending. The company launched its payment approval service with The Hopeful Shop, the online merchandise shop of actress and YouTube star, Carrie Hope Fletcher.

The idea for VeeLoop came into being when Randa, mum to 14-year-old Layla, was frustrated with constantly being nagged and followed around the house with a laptop to complete an online purchase for Layla. Randa explained the light bulb moment: “Why can’t she send me that basket and I look through it in my own time? I’m going to be even more receptive to her requests after 8:00pm when the kids are in bed and I have a cuppa in hand.”

Randa started speaking with other parents and teenagers and found this problem happens in many households. This is unsurprising given teen access to devices and their propensity to shop online. According to eMarketer, by 2017 96% of teens in the UK will own a smart phone, providing far more opportunities for teens to shop and spend money online.

Parents also said that online security was a major concern for them when letting their teens shop online. This concern is based in reality; a report by Norton Internet Security concluded that young people are most at risk of cybercrime. Randa added, “Given the fact that our lives are so digital now, it is essential to educate children and teens on digital financial responsibility and online safety. VeeLoop hopes to be one solution for concerned parents.”

VeeLoop was created with safety, convenience, and simplicity at its core. The initial service works as an approval system by sending the teenager’s shopping basket to the parent for vetting and payment - In their own time the parent checks the basket, approves or rejects items and completes the purchase. VeeLoop also plans to add a range of digital money management tools, such as an allowance, to help parents introduce their kids to virtual money and guide them through today’s online world.

VeeLoop launched with The Hopeful Shop – an online merchandise shop belonging to actress, writer and vlogger Carrie Hope Fletcher and will soon be adding more shops. Martyn Lester, who manages The Hopeful Shop said: “VeeLoop is a simple and easy way for teens to shop online while giving parents the chance to sign off the orders at their leisure. We think it's a lovely option for younger people who don't have access to a credit card of their own.”

Randa and Patricia’s vision is for VeeLoop to become the main online payment method for young people and the one stop for parents to approve teens’ orders from multiple retailers with the convenience of one checkout journey.

http://www.veeloop.com

Contact Details:
Randa Bennett - 07833 368369 - Randa(at)veeloop(dot)com
Patricia Salume - 07981 141530 - Patricia(at)veeloop(dot)com

You can access pictures and logos on the folder below:
https://drive.google.com/drive/folders/0B_BS_fxYp5ZWYlpmZC1CRWFtWFE?usp=sharing

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Patricia Salume
VeeLoop Ltd
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since: 11/2015
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