Walmart Selects Premium Retail Services as Preferred Service Provider

Share Article

Industry veteran Chuck Somborn joins Premium to spearhead Walmart business.

Chuck Somborn, General Manager - Walmart, Premium Retail Services

Chuck’s incredible knowledge about not only retail merchandising, but also the nuances of the Walmart community will be a game changer for Premium in Bentonville.

Walmart has selected Premium Retail Services (Premium), a fast-growing retail strategy, merchandising, brand advocacy and support firm, as a Preferred Service Provider in its Merchandising Service Program.

Premium is pleased to be one of only five companies in the industry to have earned the Preferred Service Provider designation. The new program seeks to centralize Walmart’s merchandising practices by utilizing certified, Walmart-dedicated representatives to perform merchandising work exclusively in Walmart stores. Ultimately, this model will help deliver greater consistency for Walmart and its supplier community while providing its customers a better in-store experience.

Premium’s Owner and CEO Brian Travers explains, “Premium’s desire to innovate and tailor a unique approach for each client continues to set us apart. We are challenging traditional models every day, and our clients are finding success in moving away from ‘hand-me-downs.’ We are so humbled that Walmart has selected us as part of this elite group and we are excited to continue to invest in our clients and their success at Walmart through hard work and thought leadership.”

Premium has also announced the hire of Chuck Somborn as General Manager of its Walmart business. Chuck spent ten years with NIS/CPM US, a DAS Omnicom company where he served as CEO of the US operations and CPM Group Global Board Member. He also owned LARC Associates, a retail consulting company. Previously, Chuck served as COO of National Product Services, EVP/President of Special Markets Division for Crossmark, and worked with organizations such as Day Dream, Inc., Willis Johnson Company, Sales Mark/Alpha One, M&M/Mars and Beecham Products (GSK) servicing Walmart and Sam’s Club.

Of the hire, President of Sales and Marketing Bill Campbell says, “Chuck’s incredible knowledge about not only retail merchandising, but also the nuances of the Walmart community will be a game changer for Premium in Bentonville, and we are pleased to welcome him to the Premium family.”  

Chuck will be based in Premium’s Rogers, Arkansas office and lives in Bentonville, Arkansas with his wife LeAnn.

About Premium
Premium has been pioneering bold retail strategies, tools and technologies since 1985 with a single goal: to help our partners advance their industries and the lives of their consumers. 

Experts in strategy, merchandising, brand advocacy and support, Premium employs a tailored approach to answering each client’s unique business needs. Together with our clients, we're inventing and leading a new era in retail, moving forward by moving beyond what's expected. 

Behind every decision. Premium.

For more information, please visit or contact Brian Cameron, Vice President of Marketing & Communications at bcameron(at) or 636.534.2571.


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Brian Cameron
Follow us on
Visit website