Greg Ubert of Crimson Cup Coffee & Tea Wins Smart 50 Award

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Columbus, Ohio entrepreneur Greg Ubert, founder and president of Crimson Cup Coffee & Tea, has won a Smart 50 Award from Smart Business magazine. The Smart 50 Awards recognize top executives of the smartest companies in central Ohio.

Greg Ubert Crimson Cup Coffee & Tea

Greg Ubert

I am beyond honored to receive this recognition. It is a testament to the hard work of our Cuppers here at Crimson Cup, our customers across the country and internationally, and the coffee farmers from around the world who grow our coffee.

Greg Ubert, founder and president of Columbus coffee roaster Crimson Cup Coffee & Tea, has won a Smart 50 Award from Smart Business magazine. The Smart 50 Awards recognize the top executives of the 50 smartest companies in central Ohio for their ability to effectively build and lead successful organizations. Honorees are to receive awards tonight at a ceremony held at the Renaissance Columbus Hotel, 50 North 3rd Street in downtown Columbus.

“I am beyond honored to receive this recognition,” Ubert said. “It’s a testament to the hard work of our Cuppers here at Crimson Cup, our customers across the country and internationally, and the coffee farmers from around the world who grow our coffee.”

In 1991, Ubert founded Crimson Cup Coffee & Tea with little more than enthusiasm and a determination to succeed. After the recent Harvard graduate discovered he could not fall in love with computer software, he left a promising career in Chicago to pursue twin passions for coffee and entrepreneurship.

Ubert moved back to Columbus and started a coffee roasting business with a tiny coffee roaster in a one-room office. With little business experience – and none in the coffee industry – he learned coffee roasting from the grounds up, without any formal training. From the start, his vision focused on providing the best-tasting coffee and coffeehouse products to customers while creating a supply chain of mutual benefit with growers and suppliers.

After he saw that some coffee house customers were struggling, he studied their operations and developed a service platform called “Seven Steps to Success.” The program offered a unique proposition: Crimson Cup would teach entrepreneurs how to open coffee houses and help them stay in business. In 2003, he published Seven Steps for Success: A Common-Sense Guide to Succeed in Specialty Coffee. This book and Crimson Cup’s program have put more than 350 independent coffee businesses in 29 states, Guam and Bangladesh on the road to success.

Today, Crimson Cup is a leading coffee roaster, recognized by specialty coffee’s flagship publication Roast magazine as the 2016 Macro Roaster of the Year. Its coffees regularly win taste tests, high rankings from independent coffee reviewers, and trophies in competitions including the Good Food Awards, the Compak Golden Bean Awards, and America’s Best Espresso.

About Crimson Cup Coffee & Tea

Columbus, Ohio coffee roaster Crimson Cup Coffee & Tea is Roast magazine’s 2016 Macro Roaster of the Year. Since 1991, Crimson Cup has roasted sustainably sourced specialty and craft coffee in small batches, which it sells directly to consumers and as wholesale coffee beans. The company also teaches entrepreneurs to run successful coffee houses through its coffee franchise alternative program, which includes a coffee shop business plan. Crimson Cup coffee is available through a community of more than 350 independent coffee houses, grocers, college and universities, restaurants and food service operations across 29 states, Guam and Bangladesh, as well as the company’s own Crimson Cup Coffee Houses. To learn more, visit crimsoncup.com.

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Cheryl Claypoole
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