Celltick Enables Emergency Alerts for Mobile Devices in Taiwan

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Celltick’s Cell Broadcast Center (CBC) has been deployed by three mobile operators in Taiwan to deliver emergency warning alerts on 4G, 3G and 2G networks

Celltick, a global leader in mobile discovery and engagement products, announced today that its Cell Broadcast Center (CBC) platform for mobile mass alert has been adopted and deployed by 3 out of the 5 mobile operators in Taiwan – Taiwan Mobile, Taiwan Star and APT. Celltick’s CBC enables real-time and location-based warning messages in the event of emergencies, to Taiwan’s citizens.

Cell Broadcast (CB) technology allows for time-sensitive content on mobile devices, based on the device’s location. It provides proven capabilities to deliver CMAS emergency messages to cell phones in an affected area, regardless of the size of the area or the subscriber’s service provider. As cell broadcast is not limited by traffic loads, the system operates during disaster, when load spikes may jam the mobile networks. This capability ensures the delivery of messages to hundreds of millions of people at the time of need.

Equipped with advanced APIs for connecting to any kind of network as well as cell broadcast entities (CBE), Celltick’s technology enables federal and/or state authorities to send out urgent warnings, updates, and instructions in times of crisis, such as terror attacks, floods, earthquakes, tsunamis, etc. Messages can be sent to an entire city, county, region or state-wide even if the mobile network is jammed. The CBC also supports Active-Active fail-safe configuration to guarantee continuous functionality even in cases of equipment failure.

Cell Broadcast has been adopted worldwide as a next-generation wireless Public Warning System (PWS). Celltick’s CBC supports all advanced standards including CMAS, EMTEL, EU-Alert, and ETWS and therefore is ideal for service providers worldwide.

For Governments around the world, looking for an integrated cellular communication system, Celltick offers as a CBE its Alert Aggregator platform, to manage emergency events. The Alert Aggregator connects to all mobile operators’ CBCs in the country, and allows professional event management in a national/regional level.

“We’re seeing an increased demand, by governments worldwide, to facilitate Emergency Mass Alert systems to benefit and protect their citizens,” said Ronen Daniel, CEO of Celltick. “Taiwan is at serious risk of many categories of hazards including extreme weather, epidemics, geological disasters and warfare, hence they need to have the best-of-breed emergency notifications system. Celltick’s in-depth knowledge and experience in delivering dozens of similar projects assured a swift deployment, meeting all requirements.”

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About Celltick
Celltick is a global leader of mobile discovery and engagement products and services for mobile operators, device manufacturers and app developers. The company has also developed an overall mobile mass-alert solution including CBC for mobile operators and Alert Aggregator for governments and authorities. The company has more than 270M monthly active users for its products while its current flagship product, START has over 65M installs. Celltick has close to 100 customers including America Movil, Deutsche Telekom, Vadafone, Airtel, Tencent, Xiaomi and ZTE. Celltick has subsidiaries in USA, Europe, South America India and Asia Pacifc. For more information, please visit http://www.celltick.com.

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Ramgopal Vidyanand
Celltick
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