Global Financial Services Firm Plans Major Digital Experience Expansion With Crafter CMS

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Based on initial success of using Crafter CMS, a major enterprise wide rollout is now underway to deliver blazing fast digital experiences using Crafter's Content-as-a-Service capabilities.

Crafter Software, the award-winning provider of innovative content management system (CMS) software that drives high-performance, personalized digital experiences, announced today that an existing client, a global financial services firm and one of the oldest financial institutions in the United States, is now expanding its use of the Crafter CMS platform. The decision follows the success of creating multiple content-rich digital experience applications across several departments within their organization.

Quadrupling the deployment of Crafter CMS and its Content-as-a-Service (CaaS) capabilities will allow the organization to embrace its customers' and employees' needs by offering personalization in real-time across many digital channels. Serving as a central digital experience platform, Crafter CMS provides a user-friendly authoring interface that allows non-technical users to create new experiences, author and optimize content, and personalize messages to the target audience. Moreover, Crafter CMS enables developers to build compelling front-end user experiences and back-end functionality using the software tools and frameworks of their choice.

“Our Content-as-a-Service capabilities separates content and presentation and provides enterprises with a modern CMS solution that has no design restrictions. It means that the platform may be used to manage and deliver pure content and dynamic functionality, while providing the flexibility to deliver the end-user experiences on any type of digital channel or device, including websites, portals, mobile apps, kiosks, and virtual and augmented reality devices," said Russ Danner, Vice President of Products at Crafter Software. "We are extremely pleased to see the success that this financial services firm is having with Crafter CMS, and look forward to working closely with them as they rollout more innovative digital experiences across their global enterprise."

About Crafter Software

Crafter Software enables the creation of rich and engaging websites, mobile applications, and multi-channel digital experiences. Available both in the cloud and on-premise, Crafter Software’s solutions are based on the award-winning Crafter CMS open source project, which was built from the ground up as a modern platform for creating more relevant Web and mobile experiences through targeted delivery of personalized content. Serving as the lynchpin between enterprise systems and end users, Crafter’s solutions enable marketing, sales and business teams to author and manage content while harvesting analytics and data-driven insights to deliver engaging experiences across all digital channels - the Web, mobile, social, virtual reality, and more. Learn more at and

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Amanda Tevis

Caitlin Hunt
Schwartz MSL
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