Wickfire named a finalist in the IPMA for Best Performance Marketing Technology

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Wickfire, a leading digital marketing company focused on affiliate search marketing, has been named a finalist in the International Performance Marketing Awards (IPMA) for Best Performance Marketing Technology. This award is based on Wickfire’s technology serving up dynamically generated content that converts search queries into sales.

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We're excited Wickfire has been recognized in this category. Our development team works hard to build the best technology and we're honored to be considered a leader in the industry.

As a leading digital marketing company focused on affiliate search marketing, Wickfire has uncovered new technological ground by developing dynamically generated content that converts search queries into sales for its e-commerce customers.

Thanks to its innovative technology, Wickfire has been named one of eight finalists in the International Performance Marketing Awards (IPMA) for Best Performance Marketing Technology.

“We're excited Wickfire has been recognized in this category. Our development team works hard to build the best technology and we're honored to be considered a leader in the industry,” says Jon Brown, Co-Founder and Chief Technology Officer

Wickfire knows that early stage research and review queries are typically hard to convert into sales. Many performance-driven companies avoid targeting these users because they can’t figure out a way to profitably steer that traffic. That has now changed thanks to Wickfire.

Wickfire’s review and comparison site, HighlightReviews.com, utilizes this new performance marketing technology by displaying performance-driven and user-sensitive custom content in response to research and review search queries.

Wickfire has devoted extensive time and financial resources to developing this technology. They bought nearly a million paid search clicks from Google and Bing for research and testing before the back-end technology of HighlightReviews.com allowed them to scale their results. As a result, HighlightReviews.com increased from 19,000 page views in March 2016 to 113,000 page views in March 2017, and grew to more than 35 product and service verticals in the last year.

Wickfire’s Dynamically Generated Content is joined by other finalists, including Button’s Mobile Affiliate Technology; Cadence: Rakuten Marketing’s Attribution Platform; HYPR; Impact Radius – Marketing Intelligence Platform; iProspect – Chevrolet: Digital OOH Performance; Marfeel: Dynamic Mobile Website Optimization; as well as The Economist & Lytics. The IPMA Best Performance Marketing Technology awards are sponsored by Marriott International.

The IPMA winners will be announced October, 23, 2017 at the Hilton London Bankside, located at 2-8 Great Suffolk St, London SE1 0UG, UK. Those interested in booking a table can do so here.

For more information regarding Wickfire’s dynamically generated content and other services, please contact Chet Hall at 512-961-1233 or send an email to affiliates(at)wickfire(dot)com. Also, visit http://www.wickfire.com to learn more about its innovative digital marketing strategy.

About:
Founded in 2011, Wickfire is a digital marketing company focused on affiliate search marketing. By working with partners on the pay-for-performance model, Wickfire delivers cost-effective, high-quality advertising with an added benefit to its partners, which is: They only pay for results. This creates a win-win situation where Wickfire succeeds only by adding value to a brand’s digital marketing efforts.

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