Open Enrollment Season Highlighted by Emerging Perk Important to Millennials

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Before offering more traditional employee benefits, EZShield advises employers to consider identity theft packages, particularly for digitally dependent Millennials

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“While Millennials are generally much more comfortable using mobile technology, they often become complacent and too trusting - they expect businesses to keep their personal data secure.”

The American workforce is experiencing an incredible phenomenon — for the first time in our country's history, four distinct generations are working side by side. With the open enrollment benefits season upon us, it’s not too late to enhance your company’s offerings with the latest cost-effective options that help overcome the growing challenge of recruiting and retaining Millennials – identity theft protection plans.

In the most recent study conducted by the U.S. Department of Justice, the average out-of-pocket loss for an individual who has experienced identity theft is $2,895. On average, victims must dedicate 18 hours to resolving a single identity theft incident, according to Javelin Strategy & Research.

As companies and individuals become more reliant on technology, it’s increasingly important to build identity protection services into employee benefits packages, tailored to each working generation. Millennials are very sensitive to staying secure on the go, particularly when using a smartphone, tablet or laptop in public spaces.

According to Laura Bruck, vice president of marketing and solution strategy for leading identity protection agency EZShield, “While Millennials are generally much more comfortable using mobile technology, they often become complacent and too trusting - they expect businesses to keep their personal data secure. This trust puts them at greater risk,” Bruck says. “Having the right monitoring system in place that complements their on-the-go lifestyle is essential to avoid unnecessary time and expense in the event of a compromised identity.”

What about the additional three workforce generations? The Silent Generation can be technology-challenged and overwhelmed by the growing cybersecurity threats that were non-existent when they began their career. They need live support, and prefer to interact via phone versus a computer in the event of an identity crime. Baby Boomers facing the looming pressures of retirement want fully managed identity theft prevention, monitoring and resolution should theft occur. And with 42 percent of Generation Xers saddled with a financially dependent child along with a parent over 65 (source: AARP), Generation X wants time- and money-saving benefits that can be extended to their family members.

For all their unique priorities, a quick review of every generation’s needs does reveal some strong commonalities: primarily, a need for education. Individuals want an advocate in their corner, especially in light of numerous data breaches. If you're looking for a benefits resource, a proven provider such as EZShield directly addresses both while combatting one of the top consumer concerns — identity theft. For more information on adding identity protection to your benefits package, visit or call 1-888-439-7443.


About EZShield:
EZShield, owned by the Wicks Group of Companies, L.L.C., offers its value-add identity protection services to consumers and small businesses through trusted partnerships. The company’s award-winning solutions are delivered on a secure, flexible platform backed by best-in-class customer support. For more information about partnership opportunities, please visit

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Andrea Lynn
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