Debit Card May Lose Dominance as Most Used Payment Product

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Mercator Advisory Group releases new research discussing existing, recently launched, and potential new products looking to encroach on debit card’s market share.

Now is the time for debit issuers to determine how they want to respond to the new solutions that are looking to capture consumers’ attention and purchases.

More everyday transactions are completed by U.S. consumers with a debit card issued by a financial institution than with any other single payment type. Yet, as a new ForeSight report from Mercator Advisory Group shows, growth of debit cards has begun to waver as other payment types, not just new form factors, vie for consumer transactions. Credit cards, decoupled debit, real-time payments, and even Amazon are all trying to take a bite out of debit’s enviable market share.

Download this complimentary ForeSight report, The Evolution of Debit Cards, for free.

“Consumers are enjoying a wealth of choice in how they can pay for their everyday purchases. Market providers are looking to attract debit card cardholders’ transactions through convenience and rewards. Now is the time for debit issuers to determine how they want to respond to the new solutions that are looking to capture consumers’ attention and purchases,” comments Sarah Grotta, Director, Debit Advisory Service at Mercator Advisory Group, and author of the report.

Highlights of the ForeSight report include:

  • Recent debit card transaction trends.
  • A review of decoupled debit programs in market.
  • Discussion of the role of credit card “transactors”
  • Overview of the Amazon Prime Reload product
  • Explanation of real-time payment “request for payment” option

This report has 9 pages and 2 exhibits.

Companies mentioned in this report include: Amazon, Barclays, CircleK, CITGO, Commerce Bank, Cumberland Farms, First Data, FIS, HSBC, Speedway, Target, The Clearing House, Walmart, and ZipLine

Please visit us online at http://www.mercatoradvisorygroup.com.
For more information and media inquiries, please call Mercator Advisory Group's main line: 1-781-419-1700, send email to media@mercatoradvisorygroup.com.

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About Mercator Advisory Group
Mercator Advisory Group is the leading independent research and advisory services firm exclusively focused on the payments and banking industries. We deliver pragmatic and timely research and advice designed to help our clients uncover the most lucrative opportunities to maximize revenue growth and contain costs. Our clients range from the world's largest payment issuers, acquirers, processors, merchants and associations to leading technology providers and investors. Mercator Advisory Group is also the publisher of the online payments and banking news and information portal PaymentsJournal.com.

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Karen Yetter
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