TOKIDOKI x KARTELL: Where Art Meets An Italian Iconic Classic

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The Japanese-inspired lifestyle brand personalizes Kartell’s iconic Louis Ghost chair with tokidoki’s signature artwork

tokidoki, the pop culture lifestyle brand meaning “sometimes” in Japanese, is thrilled to announce its collaboration with industry-leading furniture and design company, Kartell.

The tokidoki x Kartell collaboration is an innovative twist on Kartell’s iconic Louis Ghost chair and Lou Lou Ghost’s children’s chair, designed by Philippe Starck respectively in 2002 and 2008.

tokidoki’s Co-Founder and Chief Creative Officer Simone Legno’s original artwork is showcased on the chairs, creating a stunning blend of iconic design combined with fashion forward artistry.

The classic, clean lines of the Kartell Louis Ghost and Lou Lou Ghost chair create a perfect canvas for the tokidoki artwork to come to life and be the standout piece in any room.

“To collaborate with not only a leading pioneer in furniture, but with one of the most iconic Italian design companies is something I have always dreamt of. A true career highlight”, said Simone Legno.

“Art and design collaborations are a core component of tokidoki’s brand history,” said tokidoki Co-founder and CEO Pooneh Mohajer. “I am thrilled with how Kartell’s iconic design, coupled with tokidoki’s unique aesthetic, has resulted in a chair that is truly a compelling work of art.”

“It’s a delight to be part of this artistic collaboration with tokidoki”, says Lorenza Luti, Kartell’s Marketing Director. “tokidokiʼs personalized design on Kartellʼs classic Louis Ghost chair contributes to Kartellʼs continuous integration of art in furniture design while encouraging the expression of creativity, technology and beauty”.

The forthcoming collection will be available at http://www.tokidoki.it and select retailers on September 21, 2017 nationwide.

About tokidoki®

tokidoki, which translates to “sometimes” in Japanese, is an internationally recognized and iconic lifestyle brand based on the vision of Italian artist Simone Legno and his partners, serial entrepreneurs Pooneh Mohajer and Ivan Arnold. Since debuting in 2005, tokidoki has amassed a cult like following for its larger than life characters and emerged as a sought after global lifestyle brand. tokidoki offers an extensive range of products which include apparel, handbags, cosmetics, accessories, toys and more. Simone Legno, tokidoki’s creative director, was born in Rome, Italy, and from a very young age developed a deep love of Japan and a fascination with world cultures. Combining Legno’s unique talent and creativity with Mohajer’s business acumen, tokidoki has grown exponentially. As an innovative company, tokidoki is known not only for its eye-popping aesthetic and criminally cute characters but also its megawatt partnerships. For more information, please http://www.tokidoki.it.

About Kartell

Kartell, the leading design company founded in Milan in 1949 by Giulio Castelli, has been a symbol of progressive Italian design for over 65 years. Its story is one of success, told through an incredible series of products - furniture, furnishings and lighting - that have become not only a part of the domestic landscape, but also true icons of contemporary design.

Claudio Luti (the current president and owner of the company) has been the heir to the “Kartell spirit” since 1988. By embarking on collaborations with the most prestigious international designers, he has continued the search for new technologies, forms and styles with the same fervour and enthusiasm as the founder himself, perfectly combining the skill of individual designers with the potential and experience of the company.

The design “team” is currently composed of: Philippe Starck, Ron Arad, Antonio Citterio, Ferruccio Laviani, Piero Lissoni, Patricia Urquiola, Tokujin Yoshioka, Mario Bellini, Ronan and Erwan Bouroullec, Alberto Meda, Patrick Jouin, Front, Nendo, Rodolfo Dordoni, and Eugeni Quitllet.

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Cristiano Magni
Cristiano Magni PR
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