Omi Diaz-Cooper to Speak at HubSpot’s INBOUND17 Conference on Sales Growth

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The talk "The One Big Thing that Supercharged my Sales” will focus on the key strategies that help fuel sales growth.

Today's sales teams must be more helpful to prospects and build trust to #sellthevalue.

Otmara “Omi” Diaz-Cooper will share a wealth of practical tips and inspirational advice for marketers during her presentation on Partner Day at INBOUND17 on September 25 at 10:30AM. This workshop is geared towards marketing experts who want to fuel their sales growth with practical and actionable sales tactics. As a leader of gold-certified HubSpot Agency Partner, Omi has experienced first-hand the challenges of business-to-business sales.

Simply relying on digital marketing efforts is not enough to scale business growth. Today’s buyers and decision-makers have a wealth of research and information about their options at their fingertips. Nowadays, it’s a given that brands must distribute great content via web properties, blogging, email marketing and social media. But to truly stand out, a company’s sales teams must truly differentiate themselves with their approach. Beyond solution selling, a good salesperson will listen first to understand the prospect’s challenges, goals and pain points and then find ways to demonstrate value.

“Today’s sales teams must be smarter, more helpful and always be building trust with prospects in order to #sellthevalue.” says Diaz-Cooper. “It does take work, but can be fun and rewarding if you know the right approach.”

Over the past two years, Diaz & Cooper, a digital marketing agency founded in Miami, has grown its business over 100% by incorporating inbound strategies to attract, engage, and delight customers. HubSpot, the world’s leading inbound marketing and sales platform, works hand-in-hand with Agency Partners to grow their businesses through inbound software, services, and support.

INBOUND17, is an annual business conference drawing thousands of marketing and sales professionals from around the globe. Topics cover new and noteworthy content marketing strategies; executive leadership; sales enablement; data and analytics, creativity and culture. This year’s event is expected to reach over 20,000 in attendance and features notable keynote speakers including former First Lady Michelle Obama, researcher and best-selling author Brené Brown, Pixar co-founder Dr. Ed Catmull and celebrities such as Mario Batali, Billie Jean King and John Cena. HubSpot co-founders Brian Halligan and Darmesh Shah will present an inspirational talk on the future of inbound marketing.

Those interested in attending the conference can register at See the Partner Day agenda here:

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Jessica Rodrigues
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