Best of Ninety Plus 2017 Auction Sets World Record

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On September 13, 2017, Ninety Plus Gesha Estates, LLC (“NPGE”), a subsidiary of Ninety Plus Holdings, LLC (“Ninety Plus”), hosted its inaugural Best of Ninety Plus Auction, highlighted by its Jose Alfredo lot #227 being purchased for a world record price of $5,001.50 per kg. In total, the auction sold 1294 kg of coffee for $465,464.50, representing an average price of $359.71/kg.

Outside of a small amount of coffee of Ethiopian origin, the auction featured coffees from NPGE (see the NPGE farm with this video link https://ninetypluscoffee.com/theunderstory/), which is a farm located in Volcán, Panama. The world record price was set with coffee processed by and named after the farm’s General Manager, Jose Alfredo Escobar. “I’m honored to be part of the Ninety Plus team and excited that many of the world’s foremost coffee experts found my special-processed coffee so unique and satisfying.”

“By acquiring this beautiful farm outside Volcán in 2009, we set out to bring our vision of #TasteHumanityEcology to life. Although we set out to accomplish wonderful things, I didn’t anticipate others would develop such a deep appreciation for our stewardship of the land and commitment to the nuanced taste profiles associated with the gesha variety,” stated Ninety Plus CEO, Joseph Brodsky. “It’s truly rewarding to me that the record-setting coffee was developed and named after our farm’s general manager, who has been instrumental in elevating the performance of our farm.”

Ninety Plus hopes to build upon the success of this initial auction. “While the first auction was undeniably a success for us, we learned many valuable lessons and we remain committed to continued innovation and being a valuable contributor to the growth of the Panama coffee farming community,” added Joseph.

About Ninety Plus Holdings, LLC (“Ninety Plus”) Ninety Plus is an internationally recognized producer of green (unroasted) coffee sold to its distributors and customers around the world. As a global coffee grower and producer, Ninety Plus is at the forefront of engineering elevated taste experiences for consumers through innovative processing methods and farm stewardship. Ninety Plus is committed to fixing a broken farm model, leaving coffee better than we found it, with guiding principles of taste, humanity, and ecology. The Company is headquartered in Volcán, Panama. #leavecoffeebetterthanwefoundit

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Margaux Rosen
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