New Infographic Explains Why Rent Goes Up

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An infographic answers the question “Why does rent go up?” by explaining all the variable costs. This tool was developed by Steve Brown Apartments to help renters understand all the factors involved, including those outside the control of the property owners.

Many renters don't realize how variable costs like utilities and taxes can force a rent increase.

As part of an effort to inform renters what triggers a rent increase, Steve Brown Apartments has developed an infographic called “Rent Breakdown: Where the money goes.”

The infographic details the expenses that rent revenue must cover, including taxes, debt service, staffing and more. Within each of these areas, the infographic details the degree to which each expense can impact rent.

“Our goal was to share with our renters exactly what’s covered by their rent dollars,” said Jenny Oppriecht, Marketing Director for Steve Brown Apartments. “Many renters don’t realize how variable costs like utilities and taxes can force a rent increase.”

No one likes a rent increase, Oppriecht says, least of all a property owner. Raising rents may spur current residents to look elsewhere, and it may make a property less attractive to new renters.

The infographic was developed and is being shared as a means to educate the renting population at large. “We encourage anyone to use this infographic on our website, or link to our blog post on the topic (Blog post: Why does rent go Up?). It’s been well-received by our renters, and it’s a great tool for property owners,” Oppriecht said.

Steve Brown Apartments is one of the largest owner-managed providers of student and multi-family rental housing in the Madison, Wisconsin area. Visit their website to learn more about apartments for rent in Madison, WI.

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Jennifer Oppriecht
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