Liquidus Relaunches Brand, Announces Comprehensive Capabilities

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New solution set empowers marketers to achieve relevance in every campaign

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We truly can do it all. Creating personalized, localized messaging at the individual level is now a reality for our customers

Chicago-based digital marketing solutions provider, Liquidus, today announced the relaunch of its brand and product offering. After acquiring Cofactor in December 2016, Liquidus was able to strengthen its go to market position by adding important dynamic content management capabilities to its existing media and ad tech services. This comprehensive solution now gives advertisers what they need to make advertising feel personal and purposeful to consumers.

“Executing relevant advertising can be challenging, and there are a lot of providers out there who say they can do it all, but that’s not always the case,” said CEO Todd Holmes. “We truly can do it all. Creating personalized, localized messaging at the individual level is now a reality for our customers.”

As seen on the new Liquidus.net, the brand’s visual identity was completely redesigned. While the logo remains the same, the clean aesthetic and new color palette help demonstrate the brand’s straightforward nature. Liquidus’ mission, vision and value proposition all point to its position as a trusted, essential partner in the complex digital advertising space, while demystifying what they do and how they do it through simple, direct language. The brand story outlines Liquidus’ understanding of the obstacles marketers face with a lack of resources and need for a partner they can trust.

“While it was important for us to refresh our visual look & feel, we started by identifying the problems our customers are facing, and how we could solve them in a unique way,” said Donna August, VP of Marketing. “This gave us a solid foundation for expressing our brand promise and the value we offer in a very crowded marketplace.”

About Liquidus Marketing: With over 15 years experience in digital marketing and technology, Liquidus provides marketers with dynamic content management, managed media services and best-in-class ad technology and web development solutions that drive personal and purposeful advertising. Liquidus acquired Cofactor from TEGNA in December 2016 and launched a refreshed brand in September 2017.

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Melissa Maxwold
@Liquidus
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Liquidus Marketing
since: 06/2010
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