We've always known how important the impact of intent monitoring on the industry is, and we are excited to share our views on it.
Washington, D.C. (PRWEB) September 20, 2017
Demand generation pioneer True Influence has announced it will join the roster of exhibitors at the East-coast edition of MarTech: The Marketing Tech Conference October 2–4, at the Hynes Convention Center in Boston, Massachusetts.
MarTech Boston will bring together more than 40 speakers — representing such thought-leading companies as JP Morgan Chase, GE Digital, and Dun & Bradstreet — to explore the convergence of marketing, technology, and management into a single, integrated discipline.
“Marketing, technology, and management were silos of the past,” says program chair Scott Brinker on the conference website. “Marketing technology management — MarTech — is the fabric of the future.” The conference aims to empower present and future leaders to capture the synergies among these three disciplines in driving change through a unified MarTech team.
The True Influence team will exhibit at booth number 59, where visitors will experience first-hand the company’s data-based ABM platform, InsightBASE. Using the latest intent monitoring technology, InsightBASE helps marketing and sales teams to recognize where their leads are in the sales cycle and develop customized strategies for working with them.
"We are proud to be exhibiting at the MarTech Boston conference and connecting our subject matter experts with others in the industry,” says True Influence CEO Brian Giese. “We’ve always known how important the impact of intent monitoring on the industry is, and we are excited to share our views of it with respect to the stages of the behavioral process at the show.”
About True Influence
Founded in 2008, True Influence is a data-driven technology company that connects you with your next customer. We expertly leverage data, technology and content to drive high-impact marketing campaigns and share detailed data insights to help you win new business. True Influence drives leads and generates revenue across multiple industries, promoting brands and products from some of the most successful US companies. Its customer base spans fast-growth SMBs to well-established blue chip brands like IBM, Microsoft and Cisco.