Trafford & Boggis Swap Management Fads for Fundamentals in Their Latest Business Book, "Beyond Default: Setting Your Organization on a Trajectory to an Improved Future"

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In his foreword, business strategist & "Blockchain Revolution" author Don Tapscott says, “This management book provides the tools to take strategy to the next level.”

The authors’ praxis for exploring a default strategy is well argued and clearly presented, with a vital recognition of organizational realities. -Michael Earl, University of Oxford

Why are some companies more successful than others? Why do once-great companies like Pan Am and Blockbuster no longer exist? Why are companies like Blackberry and Kodak considered a mere shadow of their former selves, while others such as Apple and Amazon continuously evolve and prosper?

In "Beyond Default," (LID Publishing: strategy consultants David Trafford and Peter Boggis argue that while management fads can undoubtedly bring some benefit, they rarely deliver the silver bullet that their advocates promised. Rather, Trafford and Boggis argue a more fundamental approach is required, one that acknowledges that all organizations, whether they are large corporations, not-for-profit enterprises, family businesses, countries, or societies, are on a trajectory to a future—their "default future"—the place they will end up if they take no action other than that currently planned. If the default future is an acceptable future state (which is rarely the case), then no further action is needed. If, however, the default future is deemed unacceptable (which is usually the case), then action needs to be taken to change the trajectory to an improved future.

Drawing upon decades of experience as practicing consultants and trusted advisors for companies across a range of industries and countries, Trafford and Boggis explain why developing and executing strategy remains such a challenge for most organizations. They don’t presume to tell you what your strategy should be, but they do know what questions need to be asked and what conditions need to be put in place for an organization to have any chance of successfully changing its trajectory. They also define what role leaders need to play at a personal level if they are passionate about leading their organization beyond its default future.

In the foreword Don Tapscott says, “This is not a time for tinkering. Strategy is coming to the fore once again, and 'Beyond Default' provides the tools to take strategy to the next level.”

“The authors’ praxis for exploring a default strategy is well argued and clearly presented, with a vital recognition of organizational realities.” -Michael Earl, Emeritus Professor of Information Management, University of Oxford

“Many business books claim to change the reader’s perspective and offer a new way of looking at strategic management. However, few live up to their claim. 'Beyond Default' offers a wonderful and welcome exception.” -Freek Vermeulen, Associate Professor of Strategy and Entrepreneurship, London Business School

Read the foreword and introduction at:

"Beyond Default" is currently available for pre-order via Amazon (, and will officially go on sale October 10, 2017.

About David Trafford and Peter Boggis
In 2010, authors David Trafford and Peter Boggis co-founded the London-based management consultancy firm Formicio, which provides organizations thought leadership and partnership on all aspects of assessing, developing, and operationalizing strategy.

David Trafford is an experienced consultant, mentor, and executive who over the past 30 years has developed the skills and insights needed to help individuals, teams, and boards deliver successful change, specifically technology-enabled transformation. Increasingly, his focus has been on organizations that either aim to create a truly digital business, or to make their existing business more digitally enabled.

Peter Boggis has over 25 years’ experience of helping major corporations transform their business and IT operating models for increased business value. In particular, he specializes in helping clients to build innovation, collaboration, and portfolio management capabilities as a source of increased organizational strength. Visit:

About LID Publishing
LID Publishing specializes in working with business authors and organizations to help them develop content to promote their brand, message, and expertise. Founded in 1993, LID has over 1,700 authors and continues to add approximately 120 new titles each year. Visit:

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Marion Bernstein
Lid Publishing
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