“The Season” Promises a Never-Before-Seen Video/Digital Content Series

Share Article

STX and Inside Lacrosse Partner to Spotlight Duke, North Carolina, Syracuse and Ohio State Through 2018

News Image
The Blue Devils, Tar Heels, Buckeyes and Orange are four of the sport’s foremost programs, and “The Season” will document the on-field and off-field lives of coaches and players over their nine-month journey toward hoisting the hardware on Memorial Day Weekend.

STX and Inside Lacrosse are excited to partner together to launch “The Season,” a year-long video and multi-platform digital content series that will spotlight powerhouse NCAA Division I programs Duke, North Carolina, Ohio State and Syracuse in a scope and breadth completely new to the sport of lacrosse.

“The Season” will revolve around 10 episodes that will be shot and shared between September 2017 and May 2018, following the four programs from pre-season through the championship. The series will be supported by live social media content shot on-site, as well as interactive social programs that will expose fans to their favorite programs in completely new ways. All of it will be integrated on an innovative new dot-com platform at http://www.theseason2018.com, and fans can register to receive updates as “The Season” gets underway.

Featuring a combined 19 national titles and last year’s NCAA runners-up, the Blue Devils, Tar Heels, Buckeyes and Orange are four of the sport’s foremost programs, and “The Season” will document the on-field and off-field lives of coaches and players over their nine-month journey toward hoisting the hardware on Memorial Day Weekend.

Enlisting the services of prolific film-maker Jason Johnson and Baltimore-based agency Mission Media, Inside Lacrosse and STX will visit each campus several times throughout the fall and spring, as well as signature events like October’s Michael R. Breschi Scholarship Game and April’s signature match-ups between the ACC title contenders.

Check out http://www.theseason2018.com and follow #TheSeason2018 on Instagram, Twitter and Facebook to stay up on the latest news and sights from each program.

About STX: 
STX is a global sporting goods leader in the sports of lacrosse, field hockey and ice hockey. With its 1970 introduction of the first synthetic lacrosse head, STX ushered in the “modern era” of what is now the fastest growing team sport. Based in Baltimore, the home of lacrosse, STX has been universally recognized for innovation in product design and development. STX continues to strive for new performance standards in sporting goods equipment at the highest levels of competition. For more information, visit http://www.stx.com.

About Inside Lacrosse:
Inside Lacrosse is the premier media outlet for the sport of lacrosse, covering print (Inside Lacrosse Magazine, Face-Off Yearbook), online (InsideLacrosse.com and its network of sites), social media (Facebook, Twitter, Instagram), video (InsideLacrosse.com/Videos and YouTube.com/InsideLacrosseTV) and events.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Patrick Severe
Abel Communications for STX
+1 (443) 869-2197 Ext: 148
Email >