If I had access to more in-depth marketing tools utilizing big data and A.I., the exposure to the market would have been limitless. Gravity4 is greatly positioned to own this market as we would have loved to be their customer. We look forward in exploring ways to work with them.
Miami, Florida (PRWEB) September 21, 2017
Gravity4, a leading big data marketing cloud that recently introduced LydianCoin Pte Ltd. (“Lydian”), its blockchain subsidiary, will become the first marketing platform to offer advertising services to be paid in cryptocurrency, effective today.
Earlier this year, Gravity4 announced its artificial intelligence (AI) marketing engine, MonaLisa, which uses machine learning predictive solutions to forecast the highest performing media channels within the programmatic ad placement ecosystem. MonaLisa gives marketers the ability to control their consumer data and maximize ad placement efficacy by applying deep learning algorithms to data aggregated through Gravity4’s proprietary app center. The underlying technology is a pivotal piece in the company's mission to develop blockchain technologies to eliminate ad fraud.
During the ad buying process, clients can now select BTC and ETH as a method of payment, and the Company plans to expand this to accept 40 coins in the near future. The option to pay in cryptocurrencies highlights Gravity4’s dedication to playing a critical role in the growth of the cryptocurrency and blockchain ecosystem.
“Many companies that have completed token-offerings or ICOs have told us their biggest challenge was the lack of finding a mainstream marketing product,” said Gravity4 founder and CEO, Gurbaksh Chahal. “Now that our platform accepts cryptocurrency as a payment mechanism, we are setting a precedent for what will soon become LydianCoin, and be the voice for marketing services. We’ll continue to be a driving advocate and champion of the cryptocurrency industry as it continues toward mainstream market adoption.”
The new offering will allow companies that have substantial cryptocurrency holdings that may be reluctant to liquidate large sums of cryptocurrencies into fiat to purchase digital marketing products and services. Businesses in the cryptocurrency and blockchain industry can access these services without payment through conventional fiat channels. Only a few e-commerce sites accept cryptocurrency as a form of payment and adoption for other main stream services have been slow.
“We have raised over $3M for our Reality Clash ICO, however one of the biggest, challenges was to find the right marketing partner to allow us to reach our audiences effectively” said Tony Pearce, Co-Founder, Reality Clash. “If I would have had access to more in-depth marketing tools utilizing big data and A.I., the exposure to the market would have been limitless. Gravity4 is greatly positioned to own this market as we would have loved to be their customer. We look forward in exploring ways to work with them as we launch our product.”
Tony Pearce was one of the panelists in the Gravity4 blockchain events hosted in London alongside KPMG, Dentons, and the Gravity4 Europe leadership team. The Company hosted similar events in New York and Singapore earlier this month.
“The Gravity4 platform will allow the crypto-community to use cryptocurrency for payment in the growing digital ad buying space, which is expected to top $223.74 billion in 2017, and become the first advertising platform to do so ahead of industry leaders Google, Facebook, Oracle, Adobe, and Salesforce Marketing Cloud,” said Grant Allaway, Managing Director of Europe of Gravity4.
Gravity4 is the world’s first high-frequency machine-learning marketing OS, built to enhance the advertising and SaaS industries. It collates customer experience so marketers can target a customer throughout the entire purchase journey and across all consumer touch-points, regardless of delivery channel. Its proprietary AI technology, Mona Lisa, builds a consumer persona by aggregating data across channels. The platform’s fluid and constant in-stream of data are sorted into a semantic graph to form connection clusters, using the correlation variables. All through a single click, it empowers agencies and marketers to allow connected software to optimize a manually driven $200 billion global advertising market. The company’s headquarters are in Miami, but it has offices in Sydney, Stockholm, Oslo, Auckland, Madrid, Singapore, Copenhagen, London, Dublin, Amsterdam, Helsinki, Hong Kong, Shanghai, Kuala Lumpur, Christchurch, and Taipei.