MetaX Hosts “Blockchain Bootcamp For Advertising” Livestream during Advertising Week 2017 At Microsoft Technology Center in Times Square

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“Blockchain Bootcamp for Advertising” is an invitation-only event for senior digital advertising executives who want to learn about blockchain technology and how to implement blockchain-based initiatives within their organizations.

Blockchain Bootcamp for Advertising - September 27, 2017

WHAT:     “Blockchain Bootcamp for Advertising” is an invitation-only event for senior digital advertising executives who want to learn about blockchain technology, and how to implement blockchain-based initiatives within their organizations. The day will feature a range of industry professionals at the forefront of exploring and utilizing blockchain-based technologies.

WHEN:     September 27th, 2017 from 1-5 p.m. EST

WHERE:    The livestream will be hosted at: https://bootcamp.metax.io/live/

WHO:     Sponsored by MetaX (metaX.io), we will be joined by an esteemed list of digital advertising executives.

Full schedule can be found: https://bootcamp.metax.io/

1:00 - 1:50 pm: Welcome & Beginners Guide to Blockchain - and Why Should Advertising Care?

Been hearing about blockchain lately? Get used to it because blockchain-based technology is the future and is here to stay. This presentation will go through the basics of blockchain - what it is, how it works - and examples of how blockchain-based protocols and applications can be applied to problems specific to digital advertising.

Ken Brook, CEO, MetaX
Praneet Sharma, CTO, Method Media Intelligence

2:15 - 2:30 pm: Microsoft & Blockchain: A conversation with Yorke Rhodes

Microsoft is betting big on blockchain and is involved with a range of innovative solutions. In this fireside chat, we’ll hear first hand from Yorke Rhodes, Global Business Strategist of Microsoft about Microsoft's exciting, new blockchain venture.

Yorke Rhodes, Global Blockchain Business Strategist, Microsoft

2:30 - 3:30 pm: Blockchain & Publishers

Publishers have their own set of challenges, which means they need their own set of solutions. How can blockchain help publishers make more money? Run sales departments? Create stronger relationships with their advertisers? Improve reader experience? This session brings a group of forward-thinking industry experts to hash out how and where publishers can utilize blockchain technology.

Rob Beeler, BeelerTech (Moderator)
Ken Brook, CEO, MetaX
Richard Bush, Chief Product and Technology Officer, NYIAX
Elisabeth Murray, SVP, Digital Ad Operations, TEN: The Enthusiast Network
Derek Nicol, VP of Advertising Technology, CBS Interactive

3:45 - 4:45 pm: Blockchain & Advertisers

Advertisers are sick and tired of the murky world of programmatic advertising and are desperate for transparency into what they are paying for. Ad fraud estimates range from $18-35 billion dollars and these estimates are growing each year. An all-star cast of advertising professionals will discuss the potential of blockchain-based solutions for these issues as well as exciting new opportunities blockchain technology can unlock.

Will Rand, Co-Founder, Programmatic Intelligence (Moderator)
Chris Cable, Director of Data, Analytics and Strategic Planning, Diageo
Scott McDonald, President & CEO, Advertising Research Foundation
Anthony Racine, Lead Client Data Analyst, IMM
Justin Scarborough, VP, Client Results, Accordant Media

About MetaX 
MetaX is a Los Angeles-based, blockchain technology company driving development and adoption of open platforms for digital advertising. MetaX uses adChain to power ad-centric applications that allow the digital advertising supply chain to coordinate in a scalable, trustworthy and secure way. To sign up for company updates, please visit: http://metax.io/.

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Kristin Martell
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