Frimex Hospitality Group Opens New FRIDA Restaurant in the City of Cerritos

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The Cerritos Restaurant is the 4th Frida Restaurant for Frimex

Cerritos Frida

Today, Los Angeles-based FRIMEX HOSPITALITY GROUP is proud to announce the opening of its stylish new restaurant in the community of Cerritos, California. The new restaurant is the fourth Frida location for FRIMEX.

The new Frida Restaurant is the first restaurant for the FRIMEX Hospitality Group in nearly two years. The 6,000 square foot space has a seating capacity of 250 and took nearly 7 months to complete. The restaurant was designed by Los Angeles based interior design group, Ideation Architecture. The design concept was inspired by some of Mexico City’s most notable restaurants and the interior blends modern and upscale elements with unique art, décor and bright colors, while still keeping with the traditions of Mexico.

“We are beyond proud and excited to be able to provide high-end Mexican cuisine to the residents of Cerritos and the surrounding neighborhoods,” says FRIMEX CEO and Founder Vicente Del Rio. “Cerritos is a growing and fun community with people who were craving real Mexican food and appreciate quality and outstanding service.”

The new restaurant will be a showcase for Frida’s artisanal and traditional fare from south of the border. Guests can enjoy an assortment of beautifully prepared dishes including standouts such as rib eye tacos, pescado a la talla, arracherra nortena, tableside guacamole and ceviche tasting with freshly handmade tacos.

“It is an exciting time for Frimex and the Frida Family. The Frida experience is being enriched in all aspect: from fantastic new recipes to relaxing environments to exceptional customer service. With our new restaurant in Cerritos and our soon to come Sherman Oaks location, we are thrilled to bring the fresh hand-crafted cuisine of Frida into other vibrant communities of SoCAL.” Says corporate chef Orlando Candanoza.

The Cerritos location is an extraordinary milestone for Mexico City native Del Rio, who launched his flagship Frida restaurant 15 years ago in Beverly Hills; a stone’s throw from Rodeo Drive and which today, still remains one of the most upscale Mexican restaurants in Beverly Hills.

The restaurant is located 20 miles south east of Downtown Los Angeles at 11169 183rd St. Cerritos, CA and open daily from 11am to 1am. For reservations or to book a private event, please call (562) 403-3666. To learn more about Frida Cerritos, please visit

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Cavalry PR - Sophia Paliov Tel: (949) 525-5022
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FRIMEX Hospitality Group (Operations and Administration Company) was established in 2010 several years after the launch of their flagship restaurant FRIDA in Beverly Hills in 2002. Since its launch, FRIMEX Hospitality Group has grown close to 300 hundred employees with a total of 10 restaurant locations which include: Frida Westwood, Frida Torrance at Del Amo Fashion Center, Frida Cerritos at Plaza 183 and the soon to open Frida Sherman Oaks (fall of 2017). The FRIMEX Hospitality Group are also the creators of their taco-focused establishments, Frida Tacos (3 locations), and Taco Libre where they offer quick and affordable Mexican food with authentic flavors. For more information about FRIMEX Hospitality Group please visit

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