“Content is king. You want to create rich, valuable content that users find useful and Google reads as relevant." - Romayne Taylor, Exults' SEO Search Specialist
Fort Lauderdale, FL (PRWEB) September 23, 2017
In today’s competitive market, Search Engine Optimization (SEO) is a valuable and profitable digital marketing strategy to boost engagement and increase conversions. Studies show 92% of Adult Internet users use Search Engines to do research, therefore, it’s essential that companies utilize Organic SEO to stand out from their competitors.
Exults’ SEO Specialist, Romayne Taylor, states, “Content is king. You want to create rich, valuable content that users find useful and Google reads as relevant. Google’s algorithms are extremely intelligent and read content more humanly than ever, making it important to consider both the readability of your content and the crawlability of your website. Length is good but content should only be lengthy if it is valuable information and congruous with what the user has searched.”
Whilst creating content, it’s important to include header tags (h1, h2, h3, etc.) because Google crawlers will check these HTML header tags to determine the relevancy of site content. Companies want to include long-tail key words in these headers.
Because user experience is one of the most important aspects of a website, companies need to facilitate the browsing experience by testing sites for broken links, checking for duplicate content, auditing site speed, and creating an intuitive menu structure. By doing this, it is making the site easy to navigate and ensuring users don’t run into any annoyances or problems that may lead them to abandon their browsing experience.
Another SEO strategy that improves Click-Through-Rate (CTR) is good Meta Descriptions (the blurb below the title tag that appears big and blue on SERPs). A well-written and definitive meta description will entice readers to click a post instead of the one before or below it. Once users are on the site, Google will deem the site's data more relevant and will in-turn rank the site higher.
Search Engine Optimization is like a science that is developing every day, with Google’s ranking algorithms constantly changing. By focusing efforts on organic search companies can save money, optimize user experience and boost rankings for higher conversion rates.
Learn more about Search Engine Optimization by visiting Exults’ website:https://www.exults.com/services/search/organic-search-engine-optimization/
Exults is a full-service internet marketing agency that is results driven for its clients and offers a complete range of internet marketing services to reach its clients’ goals. For over 10 years, Exults has offered premier services including Website Design, Search Engine Optimization, Pay Per Click Management, Social Media Marketing, Video Optimization, Image Enhancement, and Digital PR. Exults CEO and Founder, Zach Hoffman, oversees and manages the day-to-day operations of the growing Fort Lauderdale-based internet marketing company.
Zach Hoffman, Founder
Exults Internet Marketing
Phone: (866) 999-4736