McLean, VA (PRWEB) September 22, 2017 -- Electronic Retailing Association (ERA – Retailing.org) has announced the finalists for the 2017 ERA Moxie Awards, recognizing the best in television, radio, online, social media, and mobile direct response marketing.
The Moxie Award winners will be announced at the Moxie Awards Gala on Tuesday, October 3, 2017, held in conjunction with ERA’s 2017 D2C Convention in Las Vegas.
“The 2017 Moxie Award finalists are comprised of the most innovative and extraordinary digital direct response marketers that have contributed immeasurably to our industry and to our association,” said Bill Sheehan, Electronic Retailing Association Executive Vice President. “We’d like to congratulate all of our nominees on their revolutionary achievements and we are excited to honor each category’s winner at this year’s Moxie Awards Gala.”
2017 Moxie Finalists
Best Celebrity Presenter of the Year
Cindy Crawford, Meaningful Beauty 5.75
Guthy-Renker
Direct Marketer: Guthy-Renker, LLC
Producer: Lieberman Productions
Hunter Ellis, The Atomic Beam USA Flashlight
TeleBrands
Direct Marketer: TeleBrands
Producer: Sullivan Productions
Media Agency: Chief
Kristin Davis, Volaire
Launch DRTV
Direct Marketer: Junee Brands
Producer: Launch DRTV
Media Agency: Havas
Best Children's Product Show of the Year – Long or Short Form
Easy Einstein Balloons
TeleBrands
Direct Marketer: TeleBrands
Producer: Schwartz Group
Media Agency: Lockard & Wechsler
Hover Hockey
Sullivan Productions
Direct Marketer: IdeaVillage
Producer: Ingrid Porter
LED Hover Ball
Sullivan Productions
Direct Marketer: IdeaVillage
Producer: Ingrid Porter
Best Digital Marketing Campaign of the Year
IT Cosmetics
Guthy-Renker
Direct Marketer: Guthy-Renker, LLC
Producer: Guthy-Renker, LLC
Meaningful Beauty 5.75
Guthy-Renker
Direct Marketer: Guthy-Renker, LLC
Producer: Guthy-Renker, LLC
Schwan’s Home Service
Media Horizons
Direct Marketer: Schwan’s Home Service, Inc.
Producer: Media Horizons
Media Agency: Media Horizons
Best Direct Response Website Design of the Year
Laser Touch One
Bluewater Media
Direct Marketer: Renewal Technologies
Producer: Bluewater Media
Media Agency: Bluewater Media
Other Contributing Partner(s): Zahalo
Specific Beauty
Launch DRTV
Direct Marketer: Junee Brands
Producer: Launch DRTV
Media Agency: Havas, Cannella and Logical Positions
Other Contributing Partner(s): Conversion Systems
Volaire
Launch DRTV
Direct Marketer: Junee Brands
Producer: Launch DRTV
Media Agency: Havas and Logical Positions
Other Contributing Partner(s): Conversion Systems
Best Exercise and Fitness Show of the Year – Long or Short Form
AB Doer 360
Thane Direct
Direct Marketer: Thane Direct, Inc.
Producer: Greenberg Direct
Other Contributing Partner(s): JA Communications, Inc.
PiYo
Beachbody
Director Marketer: Beachbody
Producer: Dragonfly Productions
Other Contributing Partner(s): Team Johnson
Wonder Core Smart
BODYORBIT
Direct Marketer: BODYORBIT
Producer: BODYORBIT USA
Best Female Presenter of the Year – Non Celebrity
Carey Grange, Volaire
Launch DRTV
Direct Marketer: Junee Brands
Producer: Launch DRTV
Media Agency: Havas
Cathy Mitchell, Red Copper
TeleBrands
Direct Marketer: TeleBrands
Producer: Schwartz Group
Media Agency: Lockard & Wechsler
Chalene Johnson, PiYo Sequel
Dragonfly Productions
Direct Marketer: Beachbody.com
Producer: Dragonfly Productions/Andrea Ambandos
Other Contributing Partner(s): Team Johnson
Best Financial Services Show of the Year – Long or Short Form
Credit Sesame
Urban Legend
Direct Marketer: Credit Sesame
Producer: Urban Legend
Media Agency: Direct Avenue
Medicare Advantage
Bluewater Media
Direct Marketer: THOR Associates
Producer: Bluewater Media
Premera Blue Cross "You"
Envision Response Group
Direct Marketer: Premera Blue Cross
Producer: Envision Response
Other Contributing Partner(s): DMW Direct
Best Health or Weight Loss Show of the Year – Long or Short Form
Dial Vision
TeleBrands
Direct Marketer: TeleBrands
Producer: Reel Vision
Media Agency: Lockard & Wechsler
Invia "Think Clearly"
Envision Response Group
Direct Marketer: Memory Sciences
Producer: Envision Response
Media Agency: Cannella Response Television
Nutrisystem 'Put Down the Pie'
Sullivan Productions
Direct Marketer: Nutrisystem
Producer: Craig Hartman
Best International Direct Response TV Show of the Year - Long or Short Form
Copper Chef XL
Tristar Products, Inc.
Direct Marketer: Tristar Products, Inc.
Producer: VH Media Group
Media Agency: Havas & Cannella
The Proactiv Company Japan
The Proactiv Company, LLC
Direct Marketer: The Proactiv Company Japan
Producer: C2K Production
Wonder Core Smart
BodyOrbit CO., LTD.
Best Long Form of the Year, Beauty
Crepe Erase 2 "Summer"
Guthy-Renker
Direct Marketer: Guthy-Renker, LLC
Producer: Launch DRTV
Meaningful Beauty 5.75
Guthy-Renker
Direct Marketer: Guthy-Renker, LLC
Producer: Lieberman Productions
Specific Beauty
Launch DRTV
Direct Marketer: Junee Brands
Producer: Launch DRTV
Media Agency: Havas and Mercury
Best Long Form of the Year, Brand Response
Ninja Coffee Bar 2
Script to Screen, LLC
Direct Marketer: SharkNinja Operating, LLC
Producer: Script to Screen, LLC
Media Agency: Havas Edge
Shark Powered Lift Away Speed with DuoClean
SharkNinja
Direct Marketer: SharkNinja
Producer: SharkNinja
Media Agency: MSI
Shark Rocket DuoClean
SharkNinja
Direct Marketer: SharkNinja
Producer: SharkNinja
Media Agency: MSI
Best Long Form of the Year, Housewares
Hurricane Spin Scrubber
TeleBrands
Direct Marketer: TeleBrands
Producer: Cole Media
Media Agency: Lockard & Wechsler
Ninja Coffee Bar 2
Script to Screen, LLC
Direct Marketer: SharkNinja Operating, LLC
Producer: Script to Screen, LLC
Media Agency: Havas Edge
Shark Rocket DuoClean
SharkNinja
Direct Marketer: SharkNinja
Producer: SharkNinja
Media Agency: MSI
Best Long Form of the Year, People's Choice
American Bad Ass Grill
Bluewater Media
Direct Marketer: Direct Holdings Global; Lifestyle Products Group
Producer: Bluewater Media
Other Contributing Partner(s): Zahalo
Crepe Erase 2 "Summer"
Guthy-Renker
Direct Marketer: Guthy-Renker, LLC
Producer: Launch DRTV
Veggie Bullet
Kingstar Media
Best Long Form of the Year, Traditional Direct Response
Crepe Erase 2 "Summer"
Guthy-Renker
Direct Marketer: Guthy-Renker, LLC
Producer: Launch DRTV
Star Shower Motion
TeleBrands
Direct Marketer: TeleBrands
Producer: Cole Media
Media Agency: Lockard & Wechsler
Turbo Scrub
Sullivan Productions
Direct Marketer: Ontel
Producer: Arwen Saxon
Best Long Form of the Year, Variety
Gwynnie Bee
Script to Screen, LLC
Direct Marketer: Gwynnie Bee, Inc.
Producer: Script to Screen, LLC
Media Agency: Havas Edge
MiniMax
Harrington Multi Media Marketing (HM3)
Direct Marketer: Allstar Marketing Group
Producer: Harrington Multi Media Marketing
Star Shower Motion
TeleBrands
Direct Marketer: TeleBrands
Producer: Cole Media
Media Agency: Lockard & Wechsler
Best Male Presenter of the Year – Non-Celebrity
Anthony Sullivan, Sullivan Productions
Sullivan Productions
Beau Rials, Rust-Oleum Recolor
BoDan Media, LLC
Direct Marketer: Rust-Oleum/Avento Wipe New
Producer: Don Braca
Media Agency: Adcomm
Eric Theiss, Copper Chef
Tristar Products, Inc.
Direct Marketer: Tristar Products, Inc.
Producer: VH Media Group
Media Agency: Havas, Cannella
Best Pro Bono Show of the Year – Long or Short Form
Los Angeles Police Department, Domestic Violence Has No Place Here
Quigley-Simpson
Direct Marketer: City of Los Angeles/Los Angeles Police Department
Producer: Quigley-Simpson
Media Agency: Quigley-Simpson
The Arc
TeleBrands
Direct Marketer: TeleBrands
Producer: Sullivan Productions
Best Product Expert of the Year
John Abdo, AB Doer 360
Thane Direct
Direct Marketer: Thane Direct, Inc
Producer: Greenberg Direct
Other Contributing Partner(s): JA Communications, Inc.
Carey Grange, Volaire
Launch DRTV
Direct Marketer: Junee Brands
Producer: Launch DRTV
Media Agency: Havas
Hunter Ellis, The Atomic Beam USA Flashlight
Sullivan Productions
Best Product of the Year
Shark Powered Lift-away Speed with DuoClean
SharkNinja
Direct Marketer: SharkNinja
Producer: SharkNinja
Media Agency: MSI
Shark Rocket DuoClean
SharkNinja
Direct Marketer: SharkNinja
Producer: SharkNinja
Media Agency: MSI
The Atomic Beam USA Flashlight
TeleBrands
Direct Marketer: TeleBrands
Producer: Sullivan Productions
Media Agency: Chief
Best Short Form of the Year, Beauty
Black Off
TeleBrands
Direct Marketer: TeleBrands
Producer: Sullivan Productions
Media Agency: Bluewater
ProactivMD
The Proactiv Company, LLC
Spin Spa
Sullivan Productions
Direct Marketer: IdeaVillage
Producer: Arwen Saxon
Best Short Form of the Year, Brand Response
AARP - Slice of Life
DuMont Project
Direct Marketer: AARP
Producer: Bob Caudill
Media Agency: Havas
Other Contributing Partner(s): Big Sisters Watching
Kaboom Kids
Sullivan Productions
Direct Marketer: Church & Dwight
Producer: Arwen Saxon
Nutrisystem 'Put Down the Pie'
Sullivan Productions
Direct Marketer: Nutrisystem
Producer: Craig Hartman
Best Short Form of the Year, Housewares
Hurricane Spin Scrubber
TeleBrands
Direct Marketer: TeleBrands
Producer: Cole Media
Media Agency: Lockard & Wechsler
Red Copper Square Dance Pan
TeleBrands
Direct Marketer: TeleBrands
Producer: Schwartz Group
Media Agency: Lockard & Wechsler
Red Copper Square Pan
TeleBrands
Direct Marketer: TeleBrands
Producer: Schwartz Group
Media Agency: Lockard & Wechsler
Best Short Form of the Year, People's Choice
Hercules Hose
TeleBrands
Direct Marketer: TeleBrands
Producer: Bluewater
Media Agency: Bluewater
Metal Garden Hose
Harvest Direct LLC
Direct Marketer: Harvest Direct
Producer: Yeiser Research and Development
Media Agency: Chief Media
Simply Fit Board
Kingstar Media
Direct Marketer: Allstar Products Group
Producer: Kingstar Media
Best Short Form of the Year, Traditional Direct Response
Atomic Beam Flashlight
TeleBrands
Direct Marketer: TeleBrands
Producer: Sullivan Productions
Media Agency: Chief
ProactivMD
The Proactiv Company, LLC
The Hercules Hose
TeleBrands
Direct Marketer: TeleBrands
Producer: Bluewater
Media Agency: Bluewater
Best Short Form of the Year, Variety
Better Brella
EMSON/E. Mishan & Sons, Inc.
Direct Marketer: E. Mishan and Sons, Inc. (Emson)
Producer: Cole Media Group, Inc.
Media Agency: Lockard and Wechser Direct
Pocket Hose Brass Bullet
TeleBrands
Direct Marketer: TeleBrands
Producer: Kerrmercials
Media Agency: Lockard & Wechsler
Star Shower Motion
TeleBrands
Direct Marketer: TeleBrands
Producer: Cole Media
Media Agency: lockard & Wechsler
Best Social Media Campaign of the Year
“Start Here” by Beachbody
Beachbody UK LLC
McDonald's Frork
Sullivan Productions
Direct Marketer: McDonald's
Producer: Arwen Saxon
Media Agency: Golin
Simply Fit Board
Marketing Maven Public Relations, Inc.
Direct Marketer: Allstar Products Group
Other Contributing Partner(s): Direct Target Marketing
Best U.S. Hispanic Direct Response TV Show of the Year - Long or Short Form
Finishing Touch Flawless
Omni Direct Inc
Direct Marketer: Idea Village
Producer: Blue Reef Productions
Media Agency: Omni Direct
Meaningful Beauty 5 v.6 Hispanic
Guthy-Renker
Direct Marketer: Guthy-Renker, LLC
Producer: LD3 Productions
Other Contributing Partner(s): Lieberman Productions
ProactivMD
The Proactiv Company LLC
Direct Marketer: The Proactiv Company
Producer: Lieberman Productions
For more information about the Moxie Awards Gala or purchasing tickets, please visit the Moxie Awards website. (To purchase tickets for the Moxie Awards Gala, guests must also be registered for the D2C Convention.)
About the 2017 ERA D2C Convention:
The 2017 ERA D2C Convention will be held October 2-5 at the Wynn Las Vegas. D2C is the must-attend event for leaders in the direct-consumer marketing industry. Every year, the D2C Convention hosts over 2,500 leading direct response industry professionals. With unlimited networking opportunities and the biggest show floor in the industry, direct response marketers can grow their business, learn best practices from the experts, and get face to face with the biggest names in the industry. The ERA Moxie Awards Gala will take place Tuesday, October 3. To learn more about D2C, visit d2c.retailing.org.
About the Electronic Retailing Association:
The Electronic Retailing Association (ERA) serves as the exclusive trade association representing the $350 billion direct-to-consumer marketplace. ERA membership spans the globe to encompass all levels of direct marketers, from start-up companies to global leaders that employ the power of direct response to market across all platforms including television, digital media and radio to achieve a consumer-direct, measurable and accountable response. In addition to helping grow its members’ business opportunities and profitability as a major resource for networking, business tools and information, ERA is also the voice of the direct-to-consumer industry in the nation’s Capital, working daily to protect the regulatory and legislative climate in an ongoing effort to ensure direct response marketers’ ability to bring quality products and services to the consumer. Through its acclaimed self-regulatory guidelines, ERA is also dedicated to building consumer trust in direct response-marketed products and services. To learn more about ERA, visit Retailing.org.
Megan Quinn, Electronic Retailing Association, http://www.retailing.org, +1 (703) 841-1751, [email protected]
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