Electronic Retailing Association Announces 2017 Moxie Awards Finalists

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Winners to be unveiled during 2017 ERA Moxie Awards Gala on October 3 at the Wynn Las Vegas Hotel

2017 ERA Moxie Awards

We’d like to congratulate all of our nominees on their revolutionary achievements.

Electronic Retailing Association (ERA – Retailing.org) has announced the finalists for the 2017 ERA Moxie Awards, recognizing the best in television, radio, online, social media, and mobile direct response marketing.

The Moxie Award winners will be announced at the Moxie Awards Gala on Tuesday, October 3, 2017, held in conjunction with ERA’s 2017 D2C Convention in Las Vegas.

“The 2017 Moxie Award finalists are comprised of the most innovative and extraordinary digital direct response marketers that have contributed immeasurably to our industry and to our association,” said Bill Sheehan, Electronic Retailing Association Executive Vice President. “We’d like to congratulate all of our nominees on their revolutionary achievements and we are excited to honor each category’s winner at this year’s Moxie Awards Gala.”

2017 Moxie Finalists

Best Celebrity Presenter of the Year

Cindy Crawford, Meaningful Beauty 5.75
Guthy-Renker
Direct Marketer: Guthy-Renker, LLC
Producer: Lieberman Productions

Hunter Ellis, The Atomic Beam USA Flashlight
TeleBrands
Direct Marketer: TeleBrands
Producer: Sullivan Productions
Media Agency: Chief

Kristin Davis, Volaire
Launch DRTV
Direct Marketer: Junee Brands
Producer: Launch DRTV
Media Agency: Havas

Best Children's Product Show of the Year – Long or Short Form

Easy Einstein Balloons
TeleBrands
Direct Marketer: TeleBrands
Producer: Schwartz Group
Media Agency: Lockard & Wechsler

Hover Hockey
Sullivan Productions
Direct Marketer: IdeaVillage
Producer: Ingrid Porter

LED Hover Ball
Sullivan Productions
Direct Marketer: IdeaVillage
Producer: Ingrid Porter

Best Digital Marketing Campaign of the Year

IT Cosmetics
Guthy-Renker
Direct Marketer: Guthy-Renker, LLC
Producer: Guthy-Renker, LLC

Meaningful Beauty 5.75
Guthy-Renker
Direct Marketer: Guthy-Renker, LLC
Producer: Guthy-Renker, LLC

Schwan’s Home Service
Media Horizons
Direct Marketer: Schwan’s Home Service, Inc.
Producer: Media Horizons
Media Agency: Media Horizons

Best Direct Response Website Design of the Year

Laser Touch One
Bluewater Media
Direct Marketer: Renewal Technologies
Producer: Bluewater Media
Media Agency: Bluewater Media
Other Contributing Partner(s): Zahalo

Specific Beauty
Launch DRTV
Direct Marketer: Junee Brands
Producer: Launch DRTV
Media Agency: Havas, Cannella and Logical Positions
Other Contributing Partner(s): Conversion Systems

Volaire
Launch DRTV
Direct Marketer: Junee Brands
Producer: Launch DRTV
Media Agency: Havas and Logical Positions
Other Contributing Partner(s): Conversion Systems

Best Exercise and Fitness Show of the Year – Long or Short Form

AB Doer 360
Thane Direct
Direct Marketer: Thane Direct, Inc.
Producer: Greenberg Direct
Other Contributing Partner(s): JA Communications, Inc.

PiYo
Beachbody
Director Marketer: Beachbody
Producer: Dragonfly Productions
Other Contributing Partner(s): Team Johnson

Wonder Core Smart
BODYORBIT
Direct Marketer: BODYORBIT
Producer: BODYORBIT USA

Best Female Presenter of the Year – Non Celebrity

Carey Grange, Volaire
Launch DRTV
Direct Marketer: Junee Brands
Producer: Launch DRTV
Media Agency: Havas

Cathy Mitchell, Red Copper
TeleBrands
Direct Marketer: TeleBrands
Producer: Schwartz Group
Media Agency: Lockard & Wechsler

Chalene Johnson, PiYo Sequel
Dragonfly Productions
Direct Marketer: Beachbody.com
Producer: Dragonfly Productions/Andrea Ambandos
Other Contributing Partner(s): Team Johnson

Best Financial Services Show of the Year – Long or Short Form

Credit Sesame
Urban Legend
Direct Marketer: Credit Sesame
Producer: Urban Legend
Media Agency: Direct Avenue

Medicare Advantage
Bluewater Media
Direct Marketer: THOR Associates
Producer: Bluewater Media

Premera Blue Cross "You"
Envision Response Group
Direct Marketer: Premera Blue Cross
Producer: Envision Response
Other Contributing Partner(s): DMW Direct

Best Health or Weight Loss Show of the Year – Long or Short Form

Dial Vision
TeleBrands
Direct Marketer: TeleBrands
Producer: Reel Vision
Media Agency: Lockard & Wechsler

Invia "Think Clearly"
Envision Response Group
Direct Marketer: Memory Sciences
Producer: Envision Response
Media Agency: Cannella Response Television

Nutrisystem 'Put Down the Pie'
Sullivan Productions
Direct Marketer: Nutrisystem
Producer: Craig Hartman

Best International Direct Response TV Show of the Year - Long or Short Form

Copper Chef XL
Tristar Products, Inc.
Direct Marketer: Tristar Products, Inc.
Producer: VH Media Group
Media Agency: Havas & Cannella

The Proactiv Company Japan
The Proactiv Company, LLC
Direct Marketer: The Proactiv Company Japan
Producer: C2K Production

Wonder Core Smart
BodyOrbit CO., LTD.

Best Long Form of the Year, Beauty

Crepe Erase 2 "Summer"
Guthy-Renker
Direct Marketer: Guthy-Renker, LLC
Producer: Launch DRTV

Meaningful Beauty 5.75
Guthy-Renker
Direct Marketer: Guthy-Renker, LLC
Producer: Lieberman Productions

Specific Beauty
Launch DRTV
Direct Marketer: Junee Brands
Producer: Launch DRTV
Media Agency: Havas and Mercury

Best Long Form of the Year, Brand Response

Ninja Coffee Bar 2
Script to Screen, LLC
Direct Marketer: SharkNinja Operating, LLC
Producer: Script to Screen, LLC
Media Agency: Havas Edge

Shark Powered Lift Away Speed with DuoClean
SharkNinja
Direct Marketer: SharkNinja
Producer: SharkNinja
Media Agency: MSI

Shark Rocket DuoClean
SharkNinja
Direct Marketer: SharkNinja
Producer: SharkNinja
Media Agency: MSI

Best Long Form of the Year, Housewares

Hurricane Spin Scrubber
TeleBrands
Direct Marketer: TeleBrands
Producer: Cole Media
Media Agency: Lockard & Wechsler

Ninja Coffee Bar 2
Script to Screen, LLC
Direct Marketer: SharkNinja Operating, LLC
Producer: Script to Screen, LLC
Media Agency: Havas Edge

Shark Rocket DuoClean
SharkNinja
Direct Marketer: SharkNinja
Producer: SharkNinja
Media Agency: MSI

Best Long Form of the Year, People's Choice

American Bad Ass Grill
Bluewater Media
Direct Marketer: Direct Holdings Global; Lifestyle Products Group
Producer: Bluewater Media
Other Contributing Partner(s): Zahalo

Crepe Erase 2 "Summer"
Guthy-Renker
Direct Marketer: Guthy-Renker, LLC
Producer: Launch DRTV

Veggie Bullet
Kingstar Media

Best Long Form of the Year, Traditional Direct Response

Crepe Erase 2 "Summer"
Guthy-Renker
Direct Marketer: Guthy-Renker, LLC
Producer: Launch DRTV

Star Shower Motion
TeleBrands
Direct Marketer: TeleBrands
Producer: Cole Media
Media Agency: Lockard & Wechsler

Turbo Scrub
Sullivan Productions
Direct Marketer: Ontel
Producer: Arwen Saxon

Best Long Form of the Year, Variety

Gwynnie Bee
Script to Screen, LLC
Direct Marketer: Gwynnie Bee, Inc.
Producer: Script to Screen, LLC
Media Agency: Havas Edge

MiniMax
Harrington Multi Media Marketing (HM3)
Direct Marketer: Allstar Marketing Group
Producer: Harrington Multi Media Marketing

Star Shower Motion
TeleBrands
Direct Marketer: TeleBrands
Producer: Cole Media
Media Agency: Lockard & Wechsler

Best Male Presenter of the Year – Non-Celebrity

Anthony Sullivan, Sullivan Productions
Sullivan Productions

Beau Rials, Rust-Oleum Recolor
BoDan Media, LLC
Direct Marketer: Rust-Oleum/Avento Wipe New
Producer: Don Braca
Media Agency: Adcomm

Eric Theiss, Copper Chef
Tristar Products, Inc.
Direct Marketer: Tristar Products, Inc.
Producer: VH Media Group
Media Agency: Havas, Cannella

Best Pro Bono Show of the Year – Long or Short Form

Los Angeles Police Department, Domestic Violence Has No Place Here
Quigley-Simpson
Direct Marketer: City of Los Angeles/Los Angeles Police Department
Producer: Quigley-Simpson
Media Agency: Quigley-Simpson

The Arc
TeleBrands
Direct Marketer: TeleBrands
Producer: Sullivan Productions

Best Product Expert of the Year

John Abdo, AB Doer 360
Thane Direct
Direct Marketer: Thane Direct, Inc
Producer: Greenberg Direct
Other Contributing Partner(s): JA Communications, Inc.

Carey Grange, Volaire
Launch DRTV
Direct Marketer: Junee Brands
Producer: Launch DRTV
Media Agency: Havas

Hunter Ellis, The Atomic Beam USA Flashlight
Sullivan Productions

Best Product of the Year

Shark Powered Lift-away Speed with DuoClean
SharkNinja
Direct Marketer: SharkNinja
Producer: SharkNinja
Media Agency: MSI

Shark Rocket DuoClean
SharkNinja
Direct Marketer: SharkNinja
Producer: SharkNinja
Media Agency: MSI

The Atomic Beam USA Flashlight
TeleBrands
Direct Marketer: TeleBrands
Producer: Sullivan Productions
Media Agency: Chief

Best Short Form of the Year, Beauty

Black Off
TeleBrands
Direct Marketer: TeleBrands
Producer: Sullivan Productions
Media Agency: Bluewater

ProactivMD
The Proactiv Company, LLC

Spin Spa
Sullivan Productions
Direct Marketer: IdeaVillage
Producer: Arwen Saxon

Best Short Form of the Year, Brand Response

AARP - Slice of Life
DuMont Project
Direct Marketer: AARP
Producer: Bob Caudill
Media Agency: Havas
Other Contributing Partner(s): Big Sisters Watching

Kaboom Kids
Sullivan Productions
Direct Marketer: Church & Dwight
Producer: Arwen Saxon

Nutrisystem 'Put Down the Pie'
Sullivan Productions
Direct Marketer: Nutrisystem
Producer: Craig Hartman

Best Short Form of the Year, Housewares

Hurricane Spin Scrubber
TeleBrands
Direct Marketer: TeleBrands

Producer: Cole Media
Media Agency: Lockard & Wechsler

Red Copper Square Dance Pan
TeleBrands
Direct Marketer: TeleBrands
Producer: Schwartz Group
Media Agency: Lockard & Wechsler

Red Copper Square Pan
TeleBrands
Direct Marketer: TeleBrands
Producer: Schwartz Group
Media Agency: Lockard & Wechsler

Best Short Form of the Year, People's Choice

Hercules Hose
TeleBrands
Direct Marketer: TeleBrands
Producer: Bluewater
Media Agency: Bluewater

Metal Garden Hose
Harvest Direct LLC
Direct Marketer: Harvest Direct
Producer: Yeiser Research and Development
Media Agency: Chief Media

Simply Fit Board
Kingstar Media
Direct Marketer: Allstar Products Group
Producer: Kingstar Media

Best Short Form of the Year, Traditional Direct Response

Atomic Beam Flashlight
TeleBrands
Direct Marketer: TeleBrands
Producer: Sullivan Productions
Media Agency: Chief

ProactivMD
The Proactiv Company, LLC

The Hercules Hose
TeleBrands
Direct Marketer: TeleBrands
Producer: Bluewater
Media Agency: Bluewater

Best Short Form of the Year, Variety

Better Brella
EMSON/E. Mishan & Sons, Inc.
Direct Marketer: E. Mishan and Sons, Inc. (Emson)
Producer: Cole Media Group, Inc.
Media Agency: Lockard and Wechser Direct

Pocket Hose Brass Bullet
TeleBrands
Direct Marketer: TeleBrands
Producer: Kerrmercials
Media Agency: Lockard & Wechsler

Star Shower Motion
TeleBrands
Direct Marketer: TeleBrands
Producer: Cole Media
Media Agency: lockard & Wechsler

Best Social Media Campaign of the Year

“Start Here” by Beachbody
Beachbody UK LLC

McDonald's Frork
Sullivan Productions
Direct Marketer: McDonald's
Producer: Arwen Saxon
Media Agency: Golin

Simply Fit Board
Marketing Maven Public Relations, Inc.
Direct Marketer: Allstar Products Group
Other Contributing Partner(s): Direct Target Marketing

Best U.S. Hispanic Direct Response TV Show of the Year - Long or Short Form

Finishing Touch Flawless
Omni Direct Inc
Direct Marketer: Idea Village
Producer: Blue Reef Productions
Media Agency: Omni Direct

Meaningful Beauty 5 v.6 Hispanic
Guthy-Renker
Direct Marketer: Guthy-Renker, LLC
Producer: LD3 Productions
Other Contributing Partner(s): Lieberman Productions

ProactivMD
The Proactiv Company LLC
Direct Marketer: The Proactiv Company
Producer: Lieberman Productions

For more information about the Moxie Awards Gala or purchasing tickets, please visit the Moxie Awards website. (To purchase tickets for the Moxie Awards Gala, guests must also be registered for the D2C Convention.)

About the 2017 ERA D2C Convention:
The 2017 ERA D2C Convention will be held October 2-5 at the Wynn Las Vegas. D2C is the must-attend event for leaders in the direct-consumer marketing industry. Every year, the D2C Convention hosts over 2,500 leading direct response industry professionals. With unlimited networking opportunities and the biggest show floor in the industry, direct response marketers can grow their business, learn best practices from the experts, and get face to face with the biggest names in the industry. The ERA Moxie Awards Gala will take place Tuesday, October 3. To learn more about D2C, visit d2c.retailing.org.

About the Electronic Retailing Association:
The Electronic Retailing Association (ERA) serves as the exclusive trade association representing the $350 billion direct-to-consumer marketplace. ERA membership spans the globe to encompass all levels of direct marketers, from start-up companies to global leaders that employ the power of direct response to market across all platforms including television, digital media and radio to achieve a consumer-direct, measurable and accountable response. In addition to helping grow its members’ business opportunities and profitability as a major resource for networking, business tools and information, ERA is also the voice of the direct-to-consumer industry in the nation’s Capital, working daily to protect the regulatory and legislative climate in an ongoing effort to ensure direct response marketers’ ability to bring quality products and services to the consumer. Through its acclaimed self-regulatory guidelines, ERA is also dedicated to building consumer trust in direct response-marketed products and services. To learn more about ERA, visit Retailing.org.

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Megan Quinn