BEAM Thanks MINI USA For An Amazing 16 Years And Moves Ahead

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BEAM says thank you to our friends at MINI for a beautiful and enduring 16-year relationship

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“We created industry-leading dot-com, digital acquisition and CRM experiences for Mini."

“With MINI USA announcing their new digital agency partners today, we wanted to say thank you to our friends at MINI for a beautiful and enduring relationship,” said Dave Batista, CCO and partner at BEAM. “Sixteen years ago, we set out to redefine the experience of shopping for and owning a car. And we did just that, helping to create one of the most successful brand launches in US history.”

The performance of BEAM’s work has never flagged. “We created industry-leading dot-com, digital acquisition and CRM experiences, as well as a marketing ecosystem that to this day has enabled us to continually better our already high online channel conversion-to-sale rate in a time of reduced demand for smaller cars. And we’re proud that MINI was named one of 2017’s Best Global Brands by Interbrand,” added Batista.

Moving forward, BEAM’s ongoing innovation in the areas of personalized outreach and engagement, delightful experience design and omni-channel analytics leaves the agency well positioned to drive even greater success in a category that’s transforming rapidly. The agency is currently exploring opportunities with other automakers.


About BEAM: BEAM is a Boston-based experience design and digital marketing agency dedicated to making the most frictionless, fantastic and effective businesses in the world. Their core competencies are experience strategy and design, personalized acquisition marketing, CRM, marketing infrastructure development and omni-channel analytics. Clients include AMG (Affiliated Managers Group), The Boston Consulting Group, Fidelity Investments, Aruba Tourism Authority, ASICS, Fanatics and IoT pioneer Living PlanIt. Their work has been recognized by organizations including Webby, The Cannes Lions, The New York Times, Washington Post, The Centre Pompidou and Harvard Business School.

Contact marita.stapleton(at)beamland(dot)com

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Marita Stapleton
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