Horsham, PA (PRWEB) September 26, 2017
Proscape is pleased to announce the launch of their new blog series about design thinking.
In it, the company explores the human element in the digital age by solving complex issues with a holistic mindset. The first installment of this series, titled “How Design Thinking Can Help Marketers Ask the Right Questions,” is live on the company’s blog. It serves as an introduction to this philosophy asking questions such as: What, exactly, does design thinking entail? How does one apply it to marketing and sales performance? Can it be feasibly implemented across an entire corporation? This series will cover these subjects and more.
Design thinking asks companies to identify and focus on their consumers. To a customer, their every interaction with a business serves as a representation of the business as a whole. The personality of a corporation must be inherent in their every product, department, and customer support agent. The list goes on. Nowhere is this more apparent, however, than in the marketing and sales departments. As the most visible limbs of an organization, these departments must always take the experience of the audience and end-users into account. If a prospect engagement tool fails to engage, what went wrong? Are the digital sales tools employed by the company gathering sufficient customer feedback? This blog series broaches these subjects and seeks to start a conversation about marketing and sales strategy.
“The end-user’s experience determines whether or not businesses succeed or fail,” said Derek Pollock, Proscape’s Co-Founder and President. “A company’s success, in this respect, depends on information.”
To learn more about Proscape and the services they offer, call 1-800-654-2372 or visit them at https://proscape.com/.
Proscape is a Horsham, PA-based technology company that gives businesses the tools they need to leverage mobile technology and optimize the salesperson-customer interaction. Businesses that use Proscape's innovative platform can easily align their sales and marketing efforts to ensure the buying process is as smooth as possible, which is more important than ever for B2B customers. Furthermore, the company's platform offers marketers critical insights to continuously improve the buying process, thus exponentially growing sales and increasing their bottom line.
Learn how to better control, and subsequently improve, the sales-customer interaction by scheduling a demo at https://proscape.com today.