House Advantage Concludes Distribution Agreement with Aristocrat Technologies

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House Advantage, will once again directly market and sell its HALo Suite of products to the gaming industry.

Las Vegas, NV – September 25, 2017 – House Advantage LLC, the leader in enterprise customer loyalty solutions for the global gaming industry, announced that it has ended a three-year distribution agreement with Aristocrat Technologies Inc. (ATI).

House Advantage, will once again directly market and sell its HALo Suite of products to the gaming industry.

“We look forward to resuming direct engagement with casino customers and continuing our position as a trusted, agnostic provider of the industry’s premium loyalty solutions,” said Jon Wolfe, CEO and founder of House Advantage.

House Advantage will exclusively provide the HALo Suite of Loyalty software solutions, strategic consulting and custom development to gaming customers that deploy any CMS, with the exception of Aristocrat Oasis 360 customers. Aristocrat will continue to exclusively provide the HALo Loyalty package to its Oasis 360 customers Aas Oasis Loyalty Solutions.

House Advantage will also continue to directly sell its HALo Loyalty suite of solutions outside the gaming industry, including retail, entertainment, leisure and other high-growth loyalty markets.

Additionally, House Advantage will continue to provide an open integration platform to the industry’s third-party systems providers, allowing customers to leverage the many products and features that comprise the HALo suite across a wide variety of omni-channel products and providers.

House Advantage will be present at the Global Gaming Expo (G2E) October 3-5. For information about HALo Loyalty products, contact Jeff Baldi, VP Sales (702-240-4655 ex. 167) or visit http://www.houseadv.com.
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About House Advantage, LLC
House Advantage loyalty marketing technologies, reinforced by strategic expertise and deep industry experience, empower the world’s most successful entertainment brands to seamlessly integrate powerful new marketing strategies and tools. With House Advantage, brands increase customer engagement, generate vital business intelligence, and boost per-customer share-of-wallet with seamless integration and total support for their existing systems. House Advantage is headquartered in Las Vegas, with offices in Macau SAR, Reno, NV and Memphis, TN. http://www.houseadv.com

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Constance Aguilar
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