Centric PLM Helps Capa de Ozono Step Up

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Mexican footwear company to reduce time to market while developing fast fashion capabilities with Centric Software PLM

Capa de Ozono Steps Up with Centric PLM

We had the opportunity to analyze and evaluate different options, but we came to the conclusion that Centric is a more flexible and adaptable tool that can be configured to the operational requirements of our business.

Capa de Ozono, the Mexican fashion footwear company, has selected Centric Software to provide its Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury and consumer goods companies to achieve strategic and operational digital transformation goals.

Capa de Ozono was established in 1992 and is based in León, Guanajuato, the capital of the footwear industry in Mexico. Catering to teenagers and young adults, Capa de Ozono is among the largest fashion footwear companies in Mexico. The company has 235 stores in more than 50 cities as well as more than 300 wholesale clients and a thriving online retail presence.

As a producer of affordable, fashionable footwear, Capa de Ozono is increasingly pursuing a fast fashion strategy. In order to keep up with the demands of fast fashion, the company began looking for new ways to reduce time to market and develop a more robust product development process while also ensuring quality in high volume production.

“We need to increase the number of successful new designs we can produce in the shortest possible time,” explains Luis Hernández, Chief Operating Officer at Capa de Ozono. “We realized that our product design and development process would become much more complex as a consequence of our business goals. We need a centralized and integrated information management platform that will allow us to effectively manage technical product information across all product development stages including sample management, quality review, verification and validation.”

During their search for a PLM solution, Capa de Ozono made contact with Centric Software, who established a Latin American office in Mexico City in 2015. Following product demonstrations and a workshop, reinforced by positive references from other customers in the region, Capa de Ozono decided that Centric PLM was the perfect fit.

As Hernández says, “We had the opportunity to analyze and evaluate different options, but we came to the conclusion that Centric is a more flexible and adaptable tool that can be configured to the operational requirements of our business. We observed that Centric offers a more complete product lifecycle management process than other vendors, including additional features such as calendar management, sample management and a sales and marketing module for collection planning.”

“Centric is a customer oriented company with great experience in helping retail footwear companies improve their design and product development process in order to be successful in today’s fiercely competitive environment,” says Hernández. “Working with Centric, we expect to develop a footwear design and development process that will upscale our ability to deliver new designs in a shorter time period with reliable quality.”

“With Centric, we are looking forward to reducing time to market, increasing our fast fashion capabilities and improving the integration and management of our product development process,” Hernández concludes.

“We would like to welcome our first footwear customer in the Latin America region, Capa de Ozono,” says Chris Groves, President and CEO of Centric Software. “We are looking forward to partnering with Capa de Ozono to enhance their fast fashion capabilities.”

Centric Software (http://www.centricsoftware.com)
From its headquarters in Silicon Valley and offices in trend capitals around the world, Centric Software provides a Digital Transformation Platform for the most prestigious names in fashion, retail, footwear, luxury, outdoor and consumer goods. Centric Visual Innovation Platform (VIP) is a visual, fully digital collection of boards for touch-based devices like iPad, iPhone and large-scale, touch-screen televisions. Centric VIP transforms decision making and automates execution to truly collapse time to market and distance to trend. Centric’s flagship product lifecycle management (PLM) platform, Centric 8, delivers enterprise-class merchandise planning, product development, sourcing, business planning, quality, and collection management functionality tailored for fast-moving consumer industries. Centric SMB packages extended PLM including innovative technology and key industry learnings tailored for small businesses.

Centric Software has received multiple industry awards, including the Frost & Sullivan Global Product Differentiation Excellence Award in Retail, Fashion and Apparel PLM in 2016 and Frost & Sullivan’s Global Retail, Fashion, and Apparel PLM Product Differentiation Excellence Award in 2012. Red Herring named Centric to its Top 100 Global list in 2013, 2015 and 2016.

Centric is a registered trademark of Centric Software. All other brands and product names may be trademarks of their respective owners.
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Media Contacts:
Centric Software
Americas: Jennifer Forsythe, jforsythe(at)centricsoftware(dot)com
Europe: Kristen Salaun Batby, ksalaun-batby(at)centricsoftware(dot)com
Asia: Lily Dong, lilydong(at)centricsoftware(dot)com

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