Marketing Automation Retainly Now Has One-Click Buyer Personas With FullContact

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First-of-its-kind app allows users to send push notifications to a segmented audience

Retainly Inc, the much anticipated multi-channel marketing automation software company that focuses on providing easy engagement and retention technology for SaaS startups, bloggers & publications and Internet based businesses, announced today the addition of FullContact’s Person API to their exclusive list of 3rd party applications.

Retainly, launched in May 2017, exploits all possible channels to help communicate and engage with customers. With the release of the integration with FullContact, Retainly’s marketing automation tool now offers the capability to build out a buyers persona with the simple click of a button.

Imagine a single piece of contact information, like an email address, phone number or Twitter handle, blossoming into a full profile that includes their name, job title, location, demographics, social profile and even brand affinities.

Recognizing that the key to easy engagement and retention with customers is rooted in having a fully profiled customer persona, Retainly removes the barriers of cost and time required for extensive market research. With the integration of FullContact’s API, users can automatically build out those buyer personas, tag them according to their most important segments and focus on the business of creating relevant messages that speak directly to the things that matter most to their customers.

“What you do with your data, how you process it, and what precise role it plays in your marketing is what makes the difference. Otherwise it’s like two big ships that pass in the middle of the night.” -Palash Bagchi, Founder, Retainly

The user of Retainly will now be able to design their customer outreach campaigns based on the preferred channels of their customers, like email, SMS and In-app. While most competitor platforms enable un-targeted push notification blasts, Retainly has worked one step deeper in identifying the push subscribers, segmenting them in real-time, and sending them push notifications as part of their behavioral marketing campaigns. This will significantly improve relevant customer communications and engagement, leading to a better conversion and revenue for Retainly users.

Organizations of all sizes have a greater need to pull together fragmented data on their customers so that they can communicate seamlessly across various channels. Using FullContact’s data enrichment API, Retainly’s users have unified customer data from around 100 different social sites to form a single, fully profiled identity.

With FullContact in the Retainly platform, users can deliver the right messages to the right people via the right channels, increasing conversions at every step of the nurturing process.

About FullContact

FullContact is the most powerful, fully-connected customer insights platform for professionals and enterprises who need to master their customer interactions. FullContact’s cross-platform suite of Apps and APIs enhance contacts with insights, including social, demographic, geographic, firmographic, and psychographic data, while keeping them organized, synchronized, up to date and safe. For more information, please visit https://www.fullcontact.com/data/.

About Retainly

Retainly is a multi-channel marketing automation platform supporting email, SMS & push notifications. It helps SaaS companies, e-commerce companies, tutorials, reality and other Internet Based Businesses to increase lead generation, lead conversion, and customer retention, automatically.

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Kelsey Anderson

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