Baker Communications Congratulates T-Mobile

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T-Mobile takes 1st place in the coveted Elearning! Magazine Global Learning! 100 Award.

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T-Mobile is one of the few companies that we feel understands the importance of building a sales culture based around customer obsession, and then takes the necessary steps to empower their sales team to enact that strategy,

Baker Communications (BCI) congratulates T-Mobile on their first-place achievement in Elearning! Media Group’s Global Learning! 100 Awards.

“T-Mobile is the fastest growing company in the extremely competitive wireless communication industry. It’s position as the ‘Un-carrier’ fuels subscriber growth, said Elearning! Magazine.* “No long-term contracts, excellent customer service and high valued services are the norm at T-Mobile, the ‘Un-carrier.’ T-Mobile has been chosen as #1 Learning! 100 for unifying the ‘Un-carrier’ vision at the sales level.”

Additionally, Elearning! Magazine said, “When Bart Ons came on board, he found that while the telesales team was performing and meeting its revenue targets, the organization was highly fragmented, with call centers each using different processes, tools, management models and training approaches. Knowing this was not a sustainable approach, Ons deployed a pilot engagement of ‘Pathways to Growth. (PTG).’ The intended outcome was to change the sales management and coaching approach used by managers in six key T-Mobile call centers for more than 1,200 telesales agents. That project grew to include all call centers as well as a comprehensive and highly customized sales training curriculum, media campaign and rollout. Branding focused on promoting the Un-carrier culture and a theme to ‘Unleash, Empower and Excel U.’”

Through its efforts to fine-tune its sales manager coaching process, T-Mobile has already experienced a lot of initial success in its B2C sales unit. Using the disciplines of the PTG sales management program, T-Mobile’s B2C sales group has accomplished two key goals. The first goal was to successfully shift its management culture to empower and accelerate the effectiveness of its sales team members. And as a result of that achievement, they were also able to substantially improve the conversions of inbound consumer calls into new T-Mobile customers.

“T-Mobile is one of the few companies that we feel understands the importance of building a sales culture based around customer obsession, and then takes the necessary steps to empower their sales team to enact that strategy,” said Walter Rogers, CEO of Baker Communications.

For information on the other award winners this year, please visit

Baker Communications congratulates 6 more of its clients as award winners: Ingersoll Rand, Amazon Web Services, American Heart Association, World Fuel Services, Honeywell ADI and Sysco.

*Elearning! Magazine, The 2017 Learning! 100, September & October 2017

About the Elearning! Media Group’s Learning! 100 Awards

Now in its 7th year, the Elearning! Media Group’s Learning! 100 Award program honors top global learning organizations for their achievements in building strong, continuous learning cultures. The Learning! 100 are comprised of 60 corporate enterprises and 40 public sector organizations. Other winners this year included Intel, Cisco, Facebook, LinkedIn, IBM, and, as well as the Lawrence Livermore National Labs, NATO, the Department of Defense, Stanford University, and many other prestigious companies and organizations in both the public and private sectors.

Award winners were honored during the Learning! 100 Awards Dinner at the Enterprise Learning! Conference, held on August 29, 2017 in San Diego, CA.

About Baker Communications
As one of America's fastest-growing corporate training companies, Baker Communications has helped over 1.5 million professionals reach maximum performance for over 37 years. Globally recognized companies and government agencies, including ExxonMobil, General Electric and Bank of America depend on Baker Communications to equip their employees with skills to increase market share and produce immediate results. Baker provides customized targeted practice-driven performance improvement solutions that produce rapid, measurable results. Baker Communications' solutions have been utilized and delivered worldwide, throughout Europe, South America, North America, the Middle East, and Asia Pacific.

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Joe DiDonato
Baker Communications
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Walter Rogers
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Baker Communications, Inc.

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