Ed Microlearning Launching in U.S. with Major Retailers

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Ed is the next generation learning platform, designed for today’s digital habits, delivering more engaging and effective microlearning directly to users’ mobile devices. Ed is expanding into the US with a host of retail partners.

One of the world’s most innovative learning platforms is coming to U.S. shores with a focus on changing retail learning.

Originally developed in Sydney, Australia, Ed quickly established a reputation for making workplace training easy and more effective with its streamlined, intuitive mobile platform.
This mobile accessibility makes Ed ideal for retail and large Enterprise focused on improving the customer experience, who need to keep thousands of sales associates informed on promotions and product developments.

“We’re very excited to establish our presence in the US market,” Ed Microlearning CEO Darren Winterford said. “We are honoured to be working with so many great US partners and being able to contribute to the success of their retail networks. Ed makes learning accessible anywhere, anytime and with micro-lessons taking just a few minutes each day, it is particularly suited to retail

No other learning management system provides the intuitive experience for the learner nor the simplicity of deployment Ed Microlearning does. The platform has already proven to be a success the world over, with many industry leaders utilizing Ed’s unique approach to remain competitive in a rapidly changing industry.

Ed has already added U.S. partners like Mars Inc, Napoleon Grills and Eli Lilly to their impressive array of global, category-leading companies like Pandora Jewelry, Pfizer and Friesland-Campina.

“In a digital world, you have to keep pace with the way your employees consume information.” Jason Mahoney, Managing Director of Kantar Retail Australia & New Zealand said.
“Ed provides a unique and highly effective approach to engaging employees in retail training to build skills, embed knowledge and understanding”

Similarly, Napoleon Grills’ Head of Sales Training Lee Scott knows the value of investing in a robust microlearning platform like Ed brings to a large retail network.

“Ed has revolutionized the creation, delivery, and impact of education throughout our international organization. From small to large retail outlets, and from large populated cities to very rural locations, we’ve been empowered to deliver our latest product and sales training to our retail partners and internal associates in a manner that was not possible before.”

By building our education strategy exclusively around Ed, we are directly impacting the sales performance of everyone who is consuming our microlearning content. Ed’s accessibility via mobile and desktop, unique approach to microlearning combined with gamification makes it a very compelling offering to our retail partners and internal associates – it’s so unique and leading edge in fact, we know that our competitors are miles behind in providing anything similar to their customers.”

Indeed, Ed’s unique built-in gamification, which includes real rewards, are perfect for retail networks looking to deepen their employees’ engagement with training material. Combined with spaced repetition to ensure learners retain information, Ed also brings a science to workplace learning not before seen in the industry..

“It’s not just about accessibility, whilst learners receive bite-sized, custom lessons via push notification directly onto their devices we also use techniques like gamification and spaced repetition to ensure our learning is more engaging, has better message retention and ultimately leads to better learning outcomes” explains Darren Winterford. “Ultimately, Ed leads to a better trained, more knowledgeable workforce, which increases their value and in turn, their level of influence with consumers.

About Ed

Ed is a better mobile learning management system designed for today’s digital habits, delivering more engaging and effective microlearning directly to learners devices, anytime, anywhere. Founded in Sydney, Australia,Ed has built an extraordinary team of of talented educational psychologists, digital natives and software professionals with the mission of transforming Enterprise education and training.

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