ForRent.com® Takes Home ‘Best Use of Content’ Honors At The Drum® Search Awards USA 2017

Share Article

Pop Culture Campaign Based on Apartments of Fictional Superheroes And TV Characters Generates Awareness and Interest Among City Renters Nationwide

News Image
Our internal team has been instrumental in building site traffic over the past year. Also, by winning five of The Drum awards between them, our partner agencies show that we are working with the best in the industry to drive results for ForRent.com.

ForRent.com® today announced it received the “Best Use of Content” award at The Drum® Search Awards USA 2017, held September 20th in New York City. The prestigious honor, earned in partnership with ForRent.com’s digital marketing agency, Foundation Digital, was awarded for ForRent.com’s innovative 2016-17 campaign that included plans and listings for apartments of fictional characters from Netflix, TV shows, and movies, including superheroes from the Marvel cinematic universe.

Also at this year’s The Drum Search Awards, ForRent.com were awarded “Highly Commended,” the second-highest ranking, in the “In-House Team of the Year” category.

ForRent.com’s content campaign, which also included guides to apartment and city living, was targeted toward young renters in city dwellings. The campaign grew from its origins as a blog into a multi-faceted effort including an online publication, and resulted in numerous inbound links and citations from major media outlets. It produced significant overall SEO growth on the geo level, and substantially increased targeted traffic.

“The entire ForRent.com team is exceptionally thrilled to have our work recognized by The Drum and their panel of esteemed industry judges,” said Simon Heseltine, Vice President of Search, ForRent.com. “Our internal team has been instrumental in building site traffic over the past year. Also, by winning five of The Drum awards between them, our partner agencies show that we are working with the best in the industry to drive results for ForRent.com. We’re excited for everyone to see what we’re going to do over the course of the next year, so we can win more The Drum Search Awards in 2018.”

ForRent.com’s winning campaign showcased fictional apartments for characters including Peter Parker of Spiderman fame; Netflix’ BoJack Horseman; Marvel Comics’ Dr. Strange; and Luke Cage, lead character in the Marvel Comics/Netflix TV series of the same name. The whimsical apartment listings include floor plans, inferred locations, story tidbits, and information about actual film locations.

“This year's winners were a really brilliant bunch and it made judging an extremely difficult process—so much creativity and talent to choose from,” noted Purna Vijiri, Microsoft senior Bing ads PPC training manager and chairperson, The Drum Search Awards USA 2017. “It shows just how our industry has been maturing. There has never been a better time to work in search.”

The Drum Search Awards USA is a new event by The Drum, a worldwide media brand focused on the marketing industry. With bases in Glasgow, London, New York and Singapore, The Drum’s properties include a magazine, award shows, live events, content marketing solutions, and research, among other services. The Drum’s website is the most widely read marketing website in Europe.

About ForRent.com:
ForRent.com provides a rich portfolio of apartment information solutions and services for both renters and property managers, ranging from four apartment listing services targeting every stage of a renter’s life (ForRent.com®, AFTER55.com®, CorporateHousing.com™ and ForRentUniversity.com®) to the market’s most effective online and mobile lead generation, consumer engagement and resident retention tools. Founded in 1982 as For Rent Magazine, the company now serves as the complete digital resource for renters and apartment professionals and an extension of the apartment community’s marketing and leasing team. Visit ForRent.com for more information and Apartment Professionals Blog for expert advice on topics from fair housing to marketing, retention and social media.

# # # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Wendy Froehlich
ForRent.com
+1 757-351-7363
Email >
Visit website

Media