Organic Electrolyte Beverage Line NOOMA Lands National Distribution at Whole Foods

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The Cleveland-based Organic Electrolyte Drink is now available at approximately 400 Whole Foods stores nationwide in addition to 100 Life Time Fitness locations.

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“We wanted something that intuitively made sense and you could feel good about putting in your body after a sweat...It’s why we use real ingredients, organic coconut water, and natural sea salt as our electrolyte source..There’s no added sugar, and only 30 calories!"

NOOMA (pronounced noo-muh), is the first certified USDA organic, Non-GMO Project Verified, gluten-free, paleo friendly, vegan, and kosher electrolyte hydration drink available on the market. Founded by brothers Brandon and Jarred Smith, and business partner Chris Cummins, NOOMA is the “Better for your Body” solution to the effects of cramping and muscle fatigue from dehydration and electrolyte loss.

“We wanted something that intuitively made sense and you could feel good about putting in your body after a sweat,” says Brandon. “It’s why we use real ingredients, organic coconut water, and natural sea salt as our electrolyte source instead of artificial or chemical blends. There’s no added sugar, and only 30 calories!”

The company has seen tremendous growth this past year and anticipates increasing its distribution to over 1,500 locations by year’s end. Revenues will more than triple from 2016 to 2017, along with Amazon sales quadrupling.

“It’s been an exciting year for us,” according to Jarred. “We’ve gained support from CrossFit gyms to yoga studios to running clubs. We’ve built our brand around being part of the fitness community ourselves, and that’s what makes it the most fun.”

To locate a NOOMA retailer near you, or order online, please visit http://www.drinknooma.com

About NOOMA
Founded in October, 2013, NOOMA (pronounced noo-muh) is the maker of NOOMA Organic Electrolyte Drink. As delicious as it is effective, NOOMA sources the electrolytes needed for hydration from real ingredients, organic coconut water and sea salt, never artificial blends. There’s no added sugar and only 30 calories per carton. NOOMA is available in four light and refreshing flavors, Watermelon Lime, Chocolate Mint, Blueberry Peach, and Mango. Simple real and effective, to keep you hydrated for all the ways you love to sweat.

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Christa Scherck
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