Smith Appoints Minji Hong as Vice President, Asia

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Minji will lead and support the management and business in Smith’s Asian region

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I hope to offer even more valuable guidance to local managers. It’s my goal to help them as they develop new customer service offerings and relationships.

Smith, a global distributor of electronic components and semiconductors, today announces the appointment of Minji Hong to the role of Vice President, Asia. In this role, Minji will oversee the management in Smith’s Asian region and develop local customer support.

She steps into this role alongside Kent Pang, previously Smith’s sales director for South Asia. Kent and Minji hold the same title and will collaborate to manage Smith’s efforts in this region, reporting to Smith’s President – APAC, Choon Byun.

Minji joined Smith’s ranks as part of its Korean sales team in 1998, and – in recent years – has led Smith’s Korea office as general manager.

“Minji has served as a mentor to many of the regional managers around her and helped support our expansion in Asia,” said Marc Barnhill, Smith’s Chief Trading Officer.

In her new role, Minji says, “I hope to offer even more valuable guidance to local managers. It’s my goal to help them as they develop new customer service offerings and relationships.”

She has a history of success with Smith to guide her.

“Minji is one of the first members of Smith’s leadership team who began her career locally rather than at headquarters, giving her deep knowledge of the markets around her,” said Choon. “We look forward to seeing how our Asian offices will benefit from her guidance.”

About Smith

Founded in 1984, Smith sources, manages, and distributes the electronic components that go into everything from mobile phones and computers to appliances and directional drilling systems. In 16 cities around the world, from Silicon Valley to Seoul, Smith’s 475 employees communicate in 36 different languages and buy and sell components 24 hours per day. Smith is always moving: helping manufacturers navigate market shifts; customizing supply chain solutions; testing components using cutting-edge technology. With testing and logistics hubs in Houston, Hong Kong, and Amsterdam, Smith’s processes focus on critical issues, from quality management to counterfeit prevention and environmental safety. Smith’s operations, purchasing, and sales worldwide are seamlessly integrated with the company’s global IT infrastructure, offering real-time inventory and logistics visibility anywhere in the world. Smith is the leading independent distributor of electronic components and ranks number 11 among all global distributors. Smith’s Intelligent Distribution™ model adapts to ever-changing demands by providing seamless global electronics sourcing and logistics, regardless of distribution channel or locale. For more information, please visit https://www.smithweb.com, or, to reach a Smith representative 24 hours a day, please call +1 713.430.3000.

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For more information, contact:
Margo Evans
Smith, VP of Marketing
+1 713.430.3966
mevans@nfsmith.com

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