TouchCR’s Next-Generation Smart Tracking Technology Empowers Marketers to Monitor and Analyze Consumer Behavior without Relying on Cookies

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TouchCR’s advanced e-commerce marketing platform circumvents Apple’s intelligent tracking prevention through a variety of mechanisms that support consumer recognition

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“When developing TouchCR, we recognized the steady increase in cookie-blocking technology, which is why we focused our efforts on creating a platform that relies on a variety of advanced tracking mechanisms,” said Ritchie Hale, chief technology innovation officer at TouchCR.

TouchCR, provider of an advanced e-commerce platform that empowers B2C companies to develop deep customer insights and market with significant relevance, today unveiled how its next-generation smart tracking technology enables marketers to track, monitor and analyze consumer behavior without relying on cookies. TouchCR’s technology supports consumer recognition – including device fingerprinting, identity reconciliation to CRM systems and alternative data tracking. TouchCR’s smart tracking technology captures deep consumer behavior across multiple channels, empowering marketers to deploy personalized, micro-targeted marketing campaigns.

TouchCR’s advanced marketing platform was designed with the foresight that the ability to track consumers via cookies would soon become restricted. This foresight became a reality when Apple announced that its new mobile operating system, iOS 11, which has since been integrated into millions of Apple devices around the globe, would severely restrict cookies and other data used by advertisers for cross-site tracking. A devastating blow to the marketing community, the Apple iOS 11 update - and subsequent macOS update- prohibits marketers and advertisers from using first- and third-party cookies to track consumer behavior over a long period of time. As a result, users’ third-party cookies will now be erased after 24 hours, and first-party cookies will be deleted after 30 days of no activity – new limitations that don’t impact TouchCR’s technology, which aggregates more than 700 uniquely identifiable consumer data points providing real time actionable insights.

“When developing TouchCR, we recognized the steady increase in cookie-blocking technology, which is why we focused our efforts on creating a platform that relies on a variety of advanced tracking mechanisms,” said Ritchie Hale, chief technology innovation officer at TouchCR. “TouchCR’s revolutionary technology introduces a whole new world of consumer tracking and analysis previously untapped by e-commerce marketers and retailers.”

TouchCR’s smart tracking technology enables marketers to develop a deep understanding of consumer behavior in real time. In addition to pulling local storage data from a users’ browser, TouchCR also leverages identity reconciliation technology and device fingerprinting to connect an individual to a particular device. With device fingerprinting, TouchCR is able to create a unique ID for an individual based on a significant number of data points pulled from the user’s browser. As more devices become known, TouchCR continuously updates user profiles to help marketers better manage their direct-to-consumer relationships, ultimately driving sales and customer retention.

Developed by marketers for marketers, TouchCR integrates consumer data from fragmented sources – such as transactional, demographic, behavioral and psychographic data – into one easy-to-use platform, enabling marketers to better identify, segment and score consumer in real time. By developing a deep understanding of a target audience, marketers are empowered to provide more personalized, compelling content, ultimately improving customer experiences and leading to positive long-term relationships.

To learn more about TouchCR’s smart tracking technology, visit https://touchcr.com/.

About TouchCR:
TouchCR provides an advanced e-commerce marketing platform that empowers B2C companies to develop deep customer insights and increase brand loyalty. Through Salesforce integrations, TouchCR delivers a secure, scalable and cloud-based solution that enables B2C companies to better identify, segment and score customers quickly and increase customer lifetime value and loyalty. With TouchCR, marketers can market with significant relevance, see direct attribution ROI on media spend and deliver a more personalized experience to customers and prospects. For more information, visit http://touchcr.com or follow on Twitter @TouchCRSol.

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Amanda Corey