We all want to change the world and make it a better place, and I think the immutability of blockchain technology can really benefit the travel industry.
London, England (PRWEB) September 28, 2017
The current travel reward points system lacks the flexibility needed to empower guests to travel more often and to be able to fully utilize the points they earn. Points quickly expire and there are a limited number of ways that guests can redeem them.
Trippki, a revolutionary travel rewards protocol to better connect hotels to their guests, recently released their white paper. Trippki’s white paper details the company’s efforts to utilize blockchain technology, as well as their own cryptocurrency, TRIP, to reward guests after they check out of their accommodations. Not only can guests earn TRIP by staying at the hotel, but also for dining at hotel restaurants or posting a photo of their stay to social media. TRIP can then be used to book future accommodations, transferred into a different cryptocurrency or simply cashed out giving the guest the power to decide how to use their points. By incentivizing the consumer, hotels benefit by having higher social engagement, and higher utilization of their additional commodities, such as spa services, restaurant and bar, and other activities they might provide. Furthermore, the direct line of communication allows hotels to better understand their guests and craft personalized promotions to encourage their return and build customer loyalty.
Trippki CEO, Ed Cunningham, has 25 years of experience in the travel industry and originally discovered cryptocurrency while living in Uruguay and instantly identified how the immutability of this emerging technology could be applied to the travel industry. He says, “We all want to change the world and make it a better place, and I think the immutability of blockchain technology can really benefit the travel industry.”
Cunningham believes that cryptocurrency and blockchain offer the technology needed to connect hotels to their guests instead of relying on third party online travel agents (e.g. Expedia), who take huge commissions and ultimately reduce the funds available for the hotel to contribute to the customer experience. Hotels want to communicate with the customer directly, without interference from third-party travel programs, and guests want to be able to really use their reward points. Trippki and their use of blockchain technology make both of these goals possible.
The Trippki ecosystem is comprised of four layers: Framework, Exchange, Integration, and Application. The Framework, which is on the Ethereum blockchain, will be the open, shared, decentralized backbone of Trippki. The Exchange layer is responsible for converting Ethereum into TRIP, and storing the latter in the vault. The Integration layer will speed the process of development within the Trippki ecosystem, both for products (e.g. booking hotels) as well as third parties that are incentivized to build products for the TRIP community (e.g. hotels offering rewards for utilizing their spa services). The final layer is the Application, which will be the hotel booking interface that consumers will navigate with ease.
Trippki launched in early September and will launch their token sale on November 14th, 2017.
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Trippki is an open, decentralised reward protocol and an incentive alignment system (TRIP token) built on top of Ethereum. Trippki allows hotels to build direct relationships with their customers through a built-in reputation system, so guests can be rewarded for helping to promote the network whether that’s using in-house services, writing reviews or through getting other users onto the platform through the affiliate and referral programs. Trippki hands the power back to the guest, giving them the freedom to use their travel rewards at will; an alternative to current day travel reward programs. For more information, visit Trippki.com.