Home Dynamix and Amrita Sen Bring a Slice Of India to Its New Bedding Line

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Home Dynamix and Amrita Sen join forces to launch a new bedding line inspired by the art and history of Jaipur, India

Amrita Sen for Home Dynamix

Amrita is the epitome of a multi-talent. She did such an amazing job turning her vision into reality, orchestrating the entire design process and truly putting her personal stamp on the final products. I couldn’t be prouder

Home Dynamix presents its new bedding line in collaboration with visual artist, Bollywood musician and storyteller Amrita Sen. Best known for her performance at the 2009 Academy Awards singing “Jai Ho” from the Oscar-winning movie, Slumdog Millionaire, and for her work with Justin Timberlake, Amrita brought her unique design aesthetic and intricate illustrative elements to this collection.

The new bedding collection is inspired by the colors and fashions of Jaipur, India, and by patterns found in romantic corners of the Eastern world. The collection offers three unique looks that bring India’s old majesty and splendor to life. The Varkala collection is inspired by Amrita’s coloring book, Cosmic and Eternal Love, presenting a gorgeous deep blue palette. The Nandini collection uses elements from Amrita’s first illustrated novel Bollydoll, which is rich in floral colors and intricate patterns that are reminiscent of the palaces of India. The third bed, Jaiselmer Tree, is a soft, soothing, spa-like palette of grey earth-tones, invoking peace and harmony.

“We are thrilled about this unique collection with Amrita Sen,” says Yuval Evar, EVP for Home Dynamix. “Amrita is the epitome of a multi-talent. She did such an amazing job turning her vision into reality, orchestrating the entire design process and truly putting her personal stamp on the final products. I couldn’t be prouder.”

The Amrita Sen by Home Dynamix collection includes complete bed sets, pillows and sheets, and is made of 100% cotton. The entire collection is available exclusively at Bed Bath and Beyond stores nationwide and on BedBathandBeyond.com.

About Home Dynamix

Founded in New Jersey in 1986 as a rug importer business, Home Dynamix is a family-owned and operated business that has grown to become a leader in manufacturing and distribution of beautifully designed and quality home goods including rugs, mats, bedding, bath and pet products. With more than three decades in the home textile business Home Dynamix has distinguished itself as a trendsetter that always keeps the customer in mind.
Home Dynamix is a worldwide company with more than 300 employees in offices in New Jersey, New York, California, China and India. Home Dynamix travels the world to find the freshest styles, most luxurious fabrics, and most advanced technology to create high quality, high fashion home décor products. Home Dynamix products can be purchased through major retail outlets such as Home Depot, Sam’s Club, Bed Bath & Beyond, Home Goods, Overstock and Wayfair. For more information, please visit http://www.homedynamix.com.

About Amrita Sen

Amrita is a muti-talented artist who debuted her illustrations at last year’s Art Basel in Miami, sponsored by Illy Coffee and presented by Timbaland. She was trained as a visual artist but also holds degrees from The Wharton School of Business and an MBA from Harvard, where she was recently honored as one of the 50 most distinctive female graduates in Harvard Business School history. On the music side, she has released records with Weezer, Timbaland, and Pitbull, and was recently featured on Jus>n Timberlake’s album 20/20 Experience. Amrita is co-composing a Broadway show with super producer Timbaland.

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Donna Arbietman
@SoHomeMarket
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