Nellson Introduces Customer-driven Blog: 'Nellson in Motion'

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'Nellson in Motion' Blog Offers Market Insight and Formulation Solutions for Successful Nutrition Bars and Functional Powders

Nellson Nutraceutical

At Nellson, we have an incredible wealth of in-house R&D expertise and market information, and we want to share that knowledge with our customers. Be sure to check out our new blog, 'Nellson in Motion', today.

Nellson LLC, the leading full-service nutrition bar and powder provider in North America, recently introduced ‘Nellson in Motion’. The blog, written by Nellson’s team of experts, offers insight and information on the nutritional bar and functional powder markets. Content is designed to highlight current consumer trends, methods to overcome formulation challenges, and tips for successful product launches.

Bart Child, Nellson’s Sr. VP Commercial Development, said, “We developed the ‘Nellson in Motion’ blog as a tool to communicate the latest news and market insight around nutritional bars and functional powders. At Nellson, we have an incredible wealth of in-house R&D expertise and market information, and we want to share that knowledge with our customers. We hope they will find our blogs to be insightful, as we dive into current consumer trends, examine formulation challenges, and share tips for successful bar and powder development."

The Nellson team of experts post blogs that cover news and information on topics and trends such as:

  • Making Clean Label Simple–This post examines the challenges of creating clean label products, current consumer perceptions, as well as the future of the category.
  • Customized Vitamin and Mineral Pre-blend Powders–Nellson’s R&D team discusses current challenges in the development of nutraceutical powders, as consumers seek products that meet specific nutritional criteria. The post also highlights Nellson’s custom pre-blend solutions that are available to meet specific label claims, with products that offer ideal shelf life and more.
  • Quality Matters–Nellson weighs in on which certifications and standards are most important in today’s nutrition marketplace.

Please visit https://www.nellsonllc.com/connect/blog to access and bookmark Nellson’s previous blogs, and be sure to sign up to receive future posts from Nellson’s team of experts.

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About Nellson
Nellson, the leading full-service nutritional bar and powder provider in North America, is based in Anaheim, California, with production locations in California and Quebec. Founded in 1962, Nellson has over 50 years of diversified expertise in nutrition platforms for bars and powders, serving the wellness, performance, weight management, snack/breakfast, and functional market segments. Nellson offers technical capabilities, quality assurance, flexible production, research and development, and sales and marketing support. Nellson is owned by Kohlberg & Company, a leading U.S. middle-market private equity firm based in Mount Kisco, NY.

About Kohlberg & Company
Kohlberg & Company is a leading private equity firm specializing in middle market investing. Since its inception in 1987, Kohlberg has organized seven private equity funds, through which it has raised over $7.5 billion of committed equity capital. Over its 30-year history, Kohlberg has completed 72 platform investments and well over 161 add-on acquisitions, with an aggregate transaction value of over $10 billion. For more information, visit http://www.kohlberg.com.

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Carrie Livingston

Nicole Baca