Top Mobile App Marketing Thought Leaders to Attend Mobile Growth Europe

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A two-day Summit focused on the latest mobile brand and performance marketing trends in Berlin.

We are thrilled to join with the industry’s top marketers to share thought leadership, best practices, and connect on future trends that matter most to marketers

Leaders in mobile app marketing are expected to attend Mobile Growth Europe on October 11 - 12 at the Radisson Blu in Berlin, Germany. The event will feature top mobile app marketing thought leaders who will discuss the latest trends in Brand Marketing and Performance Marketing.

During this intensive two-day Summit, participants will have an opportunity to network and learn from the industry’s best mobile app marketing professionals. Presentations will be given by Google, Appboy (soon to be Braze), Liftoff, and more.

“We are thrilled to join with the industry’s top marketers to share thought leadership, best practices, and connect on future trends that matter most to marketers,” said Marissa Aydlett, SVP Marketing at Appboy (soon to be Braze).

“Mobile Growth Europe brings together the greatest minds in the mobile industry across Europe for a fantastic two-day event. Liftoff considers this event (along with the Mobile Growth Summit in San Francisco) to be amongst the marquee events on our calendar each year,” said Nicole Bansal, Global Events Marketing Manager at Liftoff.

Mobile Growth Europe is one of four annual events hosted by Mobile Growth Fellowship and is dedicated to tackling some of the most challenging topics faced by mobile app marketers today. In its third year, this event will cover user acquisition, monetization, engagement/retention, data science & analytics.

“We are excited to be participating in Mobile Growth Europe for our third time this year with a presentation on day one and an exciting game of Which Ad Won? on day two,” Bansal says.

Other presentations and panels include:

Why Focusing Too Much on Acquisition Will Kill Your Mobile Growth presented by Gabor Papp, Head of Marketing at Shapr3D
Untapped Opportunities: How Thinking Out-of-the-Box Can Unlock Your Revenue Potential by David Mohr, MD Europe at Gamevil
RTB - How to Make Your First (or Hundredth) Million led by Diana Boiteux, Sr. Account Executive at MoPub and Sourav Naik, Ad Monetization Manager at Flaregames
Retention, Engagement & Re-Engagement Panel led by Shawn Azman, SVP of Growth at Leanplum featuring panelists from Ebay, Yogaia, Pendo and B-wom

A full schedule of presentations and panels can be found here:

Mobile Growth Europe 2017 is sponsored by: Appboy (soon to be Braze), Liftoff, Adjust, Kochava, Leanplum, MoPub, MobileGroove, Pendo, Tenjin, 1App,, Green Light Media, Berlin Valley, Data Natives, Drippler, GMGC, Madrid Mobile Summit, and Mobintouch.

Event Details
Registration: To register for Mobile Growth Europe:

Location: Radisson Blu located at Karl-Liebknecht-Straße 3
10178 Berlin, Germany

Dates: Oct 11 - 12

Manuel Gonzalez Alzuru, CMO at Medlanes
Noam Auerbach, Product Manager, Growth Team at SoundCloud
Marissa Aydlett, SVP of Marketing at Appboy (soon to be Braze)
Shawn Azman, SVP of Growth at Leanplum
Roswell Balentien, Growth Product Manager at eBay
Lior Barak, Marketing Analyst at Zalando
Gessica Bicego, Head of Performance Marketing at Blinkist
Stefan Bielau, Managing Partner at Dynamo Partners
Diana Boiteux, Sr. Account Executive at MoPub
Phil Gontier, VP International at Liftoff
Peggy Anne Salz, Analyst at Mobile Groove Media

A full list of speakers can be found here:

About Mobile Growth Fellowship
The Mobile Growth Fellowship is the largest network of Mobile Growth professionals specializing in the areas of User Acquisition, Monetization, and Engagement/Retention. It is a non-vendor think tank aimed at exploring the latest trends in marketing, advertising and distribution for mobile applications. Founded in 2013, MGF aims to bring together the top decision makers at mobile application companies to foster strategic, forward- thinking discussions at its events and meetups. Membership and registration are free but restricted to non-vendor, senior level executives within the field. For more information visit us at

Media Contact
Matt McAllister
Fluid PR & Communications
Managing Director

Mobile Growth Fellowship
Jen Laloup
Marketing Director

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Matt McAllister
Fluid PR, Inc.
+1 (510) 229-9707
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Fluid PR & Communications
since: 02/2012
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