PrimePay Broker Concierge Adds Affinity Partner ‘BEST’ to Enhance Value for Brokers

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New partnership to help brokers generate revenue, neutralize competitive threats

Broker Concierge, a PrimePay, LLC program, is excited to announce their newest affinity partner, BeneChoice Enrollment Solutions & Technology, Inc. (BEST). Together, the organizations will deliver unprecedented value options for their networks of benefits brokers.

Broker Concierge is a unique program that was created to address the ongoing changes in health care reform and to further strengthen their commitment to employee benefits brokers. This industry-leading program provides a business services platform with value-added HR and benefits solutions.

“One of the things that makes our partnership great with PrimePay is we're both out calling on the same brokers, delivering different messages. Where PrimePay will come in and provide the payroll and COBRA and FSAs, we help communicate all of those different things to the employees of the clients – while enhancing their overall benefits package,” explained Nash Skiles, Co-founder and VP of Sales at BEST.

With a combined 50 years of experience in employee benefits communication, education, and core enrollment processes, the founders of BEST have acted upon the recognition that the marketplace needs more in-depth solutions, support and options.

“[BEST does] several things and they do them well. They have the resources to do them well. What really interested me about them was the ability to bring in another partner as part of our overall program that can truly help brokers meet new employer demands,” explained Steve Jackson, Senior Vice President of Broker Concierge.

Thanks to the newly formed referral relationship, both Broker Concierge and BEST will be able to tackle four main challenges brokers face today:

  •     Strengthening client relationships.
  •     Neutralizing competitive threats.
  •     Mitigating complex employer demands.
  •     Creating new revenue streams.

As the demands of employers continue to increase and competitive threats abound, this partnership offering will give brokers the differentiator that solidifies client relationships.

“In evaluating our program, we asked ourselves: ‘do we want to start selling voluntary benefits?’ No. So partnering with someone like BEST really has enabled us to deliver just more value, above and beyond what our normal Broker Concierge program can provide,” said Jackson of the decision to partner.

Elsie Fairchild, Co-founder and President of BEST summed it up by saying, “PrimePay does a lot in the compliance market. For us to be able to do the benefits administration, we must connect eligibility rules, rates, how they’re all calculated, etc. We can look and many times point out not only what the broker needs, but in many cases we identify potential compliance issues that may need addressed. That is probably one of the strongest things that we see in our partnership, is that we really just enhance what one another does.”

To learn more about the partnership and how both PrimePay Broker Concierge and BEST can bring more value to brokers, check out this article:

About PrimePay

PrimePay believes in the power of small business.
Since 1986, PrimePay has been helping small businesses get time back in their day to focus on what matters most. This is possible through their payroll, HR, Time Clock and benefits admin services that help to ensure compliance and provide exceptional support during the employee lifecycle.

For more on the West Chester, PA-based PrimePay, visit

About Broker Concierge

Strong history + strategic commitment = PrimePay’s partnership with employee benefits brokers. As new compliance issues and technologies are introduced, the landscape for benefits brokers becomes tougher to navigate.
That’s why Broker Concierge was created. This unique free program helps broker partners combat their top challenges.

For more on the West Chester, PA-based Broker Concierge, visit

About BEST

BeneChoice Enrollment Solutions & Technology, Inc. (BEST) helps overwhelmed benefits brokers and HR professionals save time, money, and paperwork by providing benefit enhancements and enrollment solutions, all streamlined through technology. BEST doesn’t just deliver a benefits administration solution – BEST delivers an entire implementation process focused on benefits communication, education, enhancements and enrollment solutions.
BEST by BeneChoice is a single-source provider focused on increasing the overall value of benefits programs. BEST represents a carefully selected group of insurance carriers and non-insurance ‘Value Add’ vendors. They continually negotiate with each of them to deliver the best combination of coverage, cost, delivery, service and technology for each client. They are committed to providing brokers and their clients with the most up-to-date and innovative solutions available in today’s marketplace.

For more on Lancaster, PA-based BEST, visit

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Jessica Kornfeind
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