KÜHL Prepares to Launch Fall / Winter 2017 Line with Exclusive Customer Preview

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Leading Outdoor Brand Highlights Classic and New Styles with Private Event at Park City Flagship Store

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KÜHL Prepares to Host Exclusive Line Preview at Park City Location

"It's suddenly so cold that we all just want to wrap up in a blanket. Our guests and customers will be ready for fall bundled in one of our classic pieces like the women’s Flight or men’s Alpenwurx,” said store manager Joleen Willardsen.

Leading outdoor brand KÜHL prepares to welcome customers to its first public line preview on Monday October 2nd. Guests of The KÜHL Store on Park City’s historic Main Street will be treated to the leading outdoor brand’s signature warm welcome in Mountain Culture style. The event will give loyal customers first dibs on new fall and winter designs and will feature classic styles in vibrant new seasonal colors.

In preparation for the event the flagship store will undergo a rapid and complete changeover of product after closing on Sunday night and will re-open Monday morning with the new season on full display. Doors will close at 6PM Monday and open again for the line preview between 7PM and 9PM that night.

KÜHL's line preview comes at just the right time, as locals gear up with transitional jackets in preparation for the upcoming ski season. “Park City temperatures went from 80 degrees to the first snow fall and high’s in the 40’s in a matter of days. It feels so cold that we all just want to wrap up in a blanket. Our guests and customers will be ready for fall bundled in one of our classic pieces like the women’s Flight or men’s Alpenwurx,” said store manager Joleen Willardsen.

On hand will be the new women’s and men’s KÜHL Alskar collection, upscale urban looks in lightweight heathered fleece and 800-fill down insulation providing the perfect level of warmth for leaf-peeping season. Luxuriously soft Italian Fleece in rich core-dyed hues for fall pair with vintage micro suede accents to create one of the brand’s most iconic designs, the women’s Flight Jacket and Vest. The Alpenwurx, a favorite of KÜHL’s men’s collection, returns in two-tone heavyweight fleece, with suede micro fiber accents at the shoulders and elbows for a vintage look and added durability for fall’s hefty outdoor chores.

Special guests include members of the KÜHL men’s and women’s design teams and artist Manny Carrasco, who will be on site to sign limited edition artwork and answer questions about the one-of-a-kind sketches that showcase KÜHL clothing throughout the store. Light refreshments will be served.

Location: 333 Main Street, Suite F, Park City, Utah
Date: Monday, October 2nd
Time: 7:00PM to 9:00PM
RSVP: (385) 229-3776

About KÜHL® Born in the Mountains®
KÜHL® [kül] German < 1.) English Translation: COOL
KÜHL® is a product-driven apparel company with a passion for the outdoor experience. We are a group of artists, designers and athletes who collaborate to create great products that are timeless and in a constant state of evolution. Born in the Mountains, our innovative designs and technical fabrics have been enhancing movement and outfitting adventures for 30 years.

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Melanie Webb
KÜHL
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