Meticulosity Receives IMPACT Award for Website Content Layout for California Closets

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Award Presented by the Internet Marketing Association at Their Annual Conference in Las Vegas



The IMPACT Awards exemplify best-in-class creativity, expertise and results achieved by the top practitioners of Internet marketing across every business segment.

Meticulosity received a prestigious IMPACT Award for Website Content Layout in recognition of their work on California Closets’ new Canadian website at the Internet Marketing Association’s annual awards celebration held on Sept. 28th and 29th, 2017 at the Wynn Encore and Enclave in Las Vegas.

"The IMPACT Awards exemplify best-in-class creativity, expertise and results achieved by the top practitioners of Internet marketing across every business segment as well as non-profits, government and education," said IMA Chairman Sinan Kanatsiz.

California Closets faced an issue many global brands face - how to be relevant to Canadians and feel like a "Canadian company" while still being a part of a global brand. California Closets engaged branding and advertising leaders McCann along with enterprise development agency Meticulosity to create an all-new website that drew from the corporate brand while still speaking directly to Canadian buyers.

“The new Canadian website is an incremental evolution of both design and functionality from our US website. The Canadian site offers a unique localized experience that customizes content for visitors by their respective California Closets franchise while also offering a best-practice, mobile-first experience,” said Sam Toole, VP and Chief Marketing Officer for California Closets.

The Internet Marketing Association is one of the fastest growing professional organizations in the world and encompasses a wide range of educated professionals in sales, marketing, business ownership, programming, creative development and related fields.

“It’s really rewarding to be recognized by such a prestigious organization for the work we do for our clients. It validates all the efforts of everyone on the team who made this possible, from Meticulosity to McCann to California Closets,” said David Ward, President of Meticulosity.

This is Meticulosity’s 2nd IMPACT Award, winning an award in 2016 for client Cayman Enterprise City for Growth-Driven Design.

About the Internet Marketing Association:
The IMA is one of the fastest growing Internet marketing groups in the world, with more than 1,000,000 professional members in fields including sales, marketing, business ownership, programming and creative development. It provides a platform where proven Internet marketing strategies are demonstrated and shared to increase members value to their organizations. IMA is underwritten by corporate partners to provide an opportunity to learn, engage and define best practices without making a financial commitment.

About California Closets:
For nearly four decades, California Closets has built a reputation as a leader in premium and luxury space management. Committed to Designing Better Lives®, California Closets delivers custom organizational solutions and unparalleled customer service with nearly 130 showrooms and over 700 design consultants across North America. Visit to learn more.

About Meticulosity:
Meticulosity is a boutique web design, development, and digital marketing agency that specializes in creating websites that are the perfect marriage of form and function. Meticulosity’s Growth-Driven Design approach to websites allow them to maximize site traffic, generate conversions & leads, and provide premium experiences for visitors.
About McCann Canada:
Since 1912, McCann has lived the promise of Truth Well Told – a guiding philosophy that has stood the test of time. And today, as people’s attention becomes increasingly divided, it’s more important and powerful than ever. McCann Canada is a full-service branding and marketing agency that has some of the biggest brands in Canada as clients.

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