Higher Learning for Better Marketing

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Haines & Company unveils the newest version of the Haines University website.

"We are really excited about revamping the Haines University program,” said President and CEO Ashley Williams, “The goal is to provide our customers and sales representatives with a resource hub for product education."

The updated site shows realtors, mortgage lenders, insurance agents and home improvement contractors how Haines products can help them find leads and market their businesses. They can sign up for classes, view free video tutorials, and participate in live V4i training sessions.

Best of all, Haines University will show customers which Haines products they can buy and access online. Even established products, like the Criss+Cross directory, now have online versions available.

"Haines University will allow all of our customers learn more about our products and the latest marketing trends,” says Pete Forbes, Director of Product and Sales Training. “This website will combine live support, chat, and video to assist people to be better marketers."

For more than eight decades, Haines and Company has developed innovative information products, while maintaining a strong commitment to the needs of their diverse clientele. Haines specializes in community directories, data lists, direct mail, and real estate information products.

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Pete Forbes
since: 05/2013
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