Brides Against Breast Cancer® Wedding Dresses Giving Away $100,000 of Designer Wedding Dresses to Brides in Need

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BABC is seeking brides-in-need applicants! Dresses honor women in need and brings attention to October Breast Cancer Awareness Month and need for early detection.

Bridal Salon Inside Trying Room

“BABC Wedding Dresses are innovative in how it conducts business and also in how it gives back to causes and brides. We’re proud to have a partnership with Brides Against Breast Cancer,” said Sheryl Cherico, President of the Georgia Breast Cancer Coalition Fund charity.

Brides Against Breast Cancer® Wedding Dresses (“BABC”) is giving away $100,000 worth of Designer Wedding Dresses (original retail up to $2,000 each) to brides in need. While supplies last, the bride picks the dress from our web store, shares her story of why she needs it free, and pays just $59 for packaging, shipping and handling.

BABC wants to generate awareness for breast cancer which now impacts 1 of 8 women and touched almost all women’s lives. BABC’s mission as a social enterprise organization is to provide affordable wedding dresses and share profits with breast cancer charities nationwide. Dresses are sold three ways via its web store, its travelling “Wedding Dress ExperienceTM” shows (next shows in Tampa 11/4, Orlando 11/5, and Atlanta 11/12), and its Atlanta flagship retail store. Since 1997, BABC has helped more than 50,000 women purchase affordable wedding dresses and raised millions of dollars for breast cancer causes.

“We are pleased to help women in financial need for their special wedding day while also bringing awareness to breast cancer” said BABC’s CEO Drew Edwards. “We pride ourselves in making amazing wedding dresses accessible to many women and we’re happy to honor 200 brides in need” adds BABC’s COO Rod Mackenzie. “BABC is innovative in how it conducts business and also in how it gives back to causes and brides. We’re proud to have a partnership with Brides Against Breast Cancer,” said Sheryl Cherico, President of the Georgia Breast Cancer Coalition Fund charity. BABC also supports many local breast cancer charities.

BABC sells off-the-rack designer wedding dresses up to 80% off retail. Dresses are new, samples, or certified pre-owned and retail for $99 to $999 with couture dresses up to $2,999. The average BABC retail price is just $600 versus $1700 for the average retail price for a new dress. Designer Wedding Dresses are donated from caring bridal salons and individuals and who want to support breast cancer charities nationwide while also receiving a charity tax write-off.

Please see BridesAgainstBreastCancer.org for more information.

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Drew Edwards
Brides Against Breast Cancer
since: 12/2016
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