Dexas Introduces Pink Cutting Boards in Support of National Breast Cancer Foundation

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As part of a shared commitment to support women and their families, Dexas has unveiled a new partnership program with NBCF. A portion of sales of a newly created pink cutting board, in a special shade of hot pink, will be donated directly to National Breast Cancer Foundation.

In honor of Breast Cancer Awareness Month this October, Dexas International Ltd. has partnered with National Breast Cancer Foundation (NBCF) to directly support their programs including improved access to mammography screenings and patient navigation, which guides patients through the complex steps of cancer care.

“Most every family has been impacted by breast cancer,” said Scott Henrikson, President. “We commend the work that NBCF does to support those facing breast cancer here in our community, across Texas and around the country.”

As part of a shared commitment to support women and their families, Dexas has unveiled a new partnership program with NBCF. A portion of sales of a newly created pink cutting board, in a special shade of hot pink, will be donated directly to National Breast Cancer Foundation.

As part of the NBCF partnership, Dexas will offer the special pink cutting boards to consumers everywhere via social media sites, Dexas.com, Amazon.com and numerous housewares specialty retailers. Proceeds will go toward raising awareness and providing early detection and treatment support for those facing breast cancer. Dexas social media channels will also encourage housewares consumers to share stories of hope and courage with the larger NBCF communities.

“Our mission is to provide help and inspire hope for women facing breast cancer,” said Douglas Feil, Vice President of Programs, National Breast Cancer Foundation. “Thanks to the generous support of Dexas, our programs will continue to grow and serve women and families here in Texas and across the U.S."

According to the National Cancer Institute, 1 in 8 women will be diagnosed with breast cancer in her lifetime. However, when breast cancer is detected early, in the localized stage, the five-year relative survival rate is nearly 100%. Since 2001, NBCF has provided over one million early detection screenings and breast health services to women in need.

About National Breast Cancer Foundation’s Mammography Program
NBCF partners with medical facilities across the country to provide free mammograms and diagnostic breast care services to underserved women. The medical facilities within NBCF’s network commit that they have the capacity to provide the necessary services and treatment after an abnormal finding or diagnosis of breast cancer.

About National Breast Cancer Foundation’s Patient Navigator Program
Patient navigators serve as a concierge to guide underserved women through any obstacles they may face when trying to receive screenings or treatment. Patient navigators give women a hand to hold as they help them overcome the barriers of cost, fear and misinformation in the complex cancer care system.

To learn more about how you can join Dexas and help women now, please visit http://www.nationalbreastcancer.org/breast-cancer-support

About the Pink Jelli Cutting Board

  •     Special intense pink shade only available from Dexas and NBCF
  •     Tough enough for everyday use, special enough for entertaining
  •     100% virgin polypropylene is gentle on knives, non-porous cutting surface
  •     Proudly made in the USA by Texans
  •     BPA-free and dishwasher safe, ideal for safe food handling

About Dexas
Founded in 1969, Dexas International Ltd. designs, manufactures and markets cutting boards, kitchen tools and gadgets as well as specialty products that stimulate culinary creativity and healthier eating at home. The line is available internationally, online and in stores like Bed Bath & Beyond, Crate & Barrel, Williams-Sonoma, Macy's, Walmart and many other gourmet specialty stores.

All Dexas products are BPA-free and made of FDA-approved resins for the utmost in food safety. For more information, visit Dexas.com for innovative products for the kitchen, office and even for pets.

About National Breast Cancer Foundation, Inc.®
Recognized as one of the leading breast cancer organizations in the world, National Breast Cancer Foundation (NBCF) is Helping Women Now® by providing early detection, education and support services to those affected by breast cancer. A recipient of Charity Navigator’s highest 4-star rating for twelve years, NBCF provides support through their National Mammography Program, Patient Navigation, Beyond The Shock®, breast health education and research programs. For more information, please visit NBCF.org.

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Jeff Logan
jlogan@dexas.com
+1 (469) 635-8100 Ext: 100
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