ProMax Unlimited Announces New Online Appraisal Tools for Auto Dealer Websites

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ProMax Unlimited Expands Its Industry-Leading Suite of Online Soft Pull Products

Appraisal Express Plus

Dealer Marketing Services, Inc., the makers of ProMax Unlimited, have announced the release of two appraisal tools for auto dealer websites: Appraisal Express and Appraisal Express Plus. Appraisal Express is a quick and easy call-to-action form that enables website visitors to instantly learn the NADA book value of their vehicle. Appraisal Express Plus merges this tool with ProMax’s popular online credit soft pull tool, the Instant Auto Credit App, to provide the trade value and equity as well as the consumer’s credit score and additional information.

“We’re very excited to be offering these two new appraisal products to our dealer customers” said ProMax CEO John Palmer. “Most consumers begin the auto buying process online now, and most consumers also want to learn the value of their trade and their credit score. Giving them free information about their trade and credit score is a cost effective and easy way to show value to your website visitors. They find what they’re seeking on your website, and you get a great lead from customers that are in the market to buy.”

“Studies show that nearly two thirds of buyers check the value of their trade-in before purchasing” said ProMax CTO Darian Miller, “and nearly half don’t have a good idea of what their credit score is.” With Appraisal Express, buyers can instantly get the value of their trade. With Appraisal Express Plus, users receive a wealth of information including trade value, equity, payoff, credit score, and maximum loan amount in addition to their pre-approval status. Both products then deliver high quality leads to the auto dealer.

“Leads are the lifeblood of the auto business” said ProMax COO Shane Born. “Appraisal Express and Appraisal Express Plus have shown to be phenomenal at generating high quality leads in our pilot programs. But more than that, these products engender a positive association with the dealer, since they are not only free to the consumer but easy to use and convenient. A large slice of the online visitors that fill out these leads are inclined to continue the buying process with the dealer.”

Appraisal Express and Appraisal Express Plus add two more valuable services to ProMax’s growing platform of dealer website features and online credit tools. ProMax has been leading the industry in automotive software for over 20 years, and offers a complete solution for dealerships. From award-winning Desking and CRM modules, to industry-first Compliance solutions and Pre-Screen products, to Lead Generation, Inventory, ILM, Dealer Websites, Direct Mail, Credit Reports and more, ProMax provides all the tools that dealerships need to succeed.

Dealer Marketing Services, Inc. was formed in 1994 by John Palmer. In August of 1995, ProMax was introduced as a Special Finance software solution. In 1998, the software was expanded to handle all types of desking including new and used vehicle leasing, CRM, finance menus, inventory management, reports, and credit application submissions to lenders. In 2002, ProMax was introduced as the industry's first Internet-based full front end solution and today is used by over 2,000 automotive dealerships. The ProMax Unlimited internet application integrates with dealership DMS systems and can be used effectively in large dealer group situations as well as single location dealerships. Dealer Marketing Services, Inc. also provides credit bureaus, website development and hosting, internet leads, and direct mail services to help dealerships increase traffic. Learn more about ProMax Unlimited and Dealer Marketing Services, Inc. at

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Shane Born
ProMax Unlimited
+1 800-322-9034 Ext: 118
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