A Rewards Program for Pharmaceutical Marketers; HealthPrize Launches CureAll Rewards

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Enroll in this new digital engagement program to get first-hand experience with the HealthPrize platform

HealthPrize Technologies, a leader in customer engagement and motivation technology for the life sciences industry, announced today at Digital Pharma East the launch of a new engagement program developed just for pharmaceutical marketers.

CureAll Rewards (http://www.CureAllRewards.com) offers pharmaceutical marketers first-hand experience with the HealthPrize platform. Marketers sign up for the program just as patients would and engage with content about medication adherence, gamification and the HealthPrize platform. Enrollees are rewarded for their engagement with points that can be exchanged for customized gifts in the program’s Rewards Mall.

“If you’re interested in learning more about how a gamification-based approach can truly engage your patients, you should explore CureAll Rewards,” said John Ragland, Chief Product Officer for HealthPrize. “The program, which takes just a few minutes of your time each week, will offer insight into how you can effectively and efficiently create high-value interactions with your patients using the HealthPrize platform. And you’ll have fun while doing so!”

CureAll Rewards is based on a fictional branded drug called CureAll. The one-month-long rewards program offers professionals in the pharmaceutical industry a way to experience the HealthPrize platform from the perspective of a patient in an educational and entertaining way. Enrollment is free; register online at http://www.CureAllRewards.com.

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Vishal Khanna
HealthPrize Technologies
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since: 08/2010
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