Storelocal Self Storage Co-op Surpasses 1,000 Stores Milestone

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Storelocal, the self storage industry's first member-owned co-op, has systematically grown from a start-up operation to recently surpassing the 1,000-stores milestone.

”It’s very exciting to accelerate from zero to 1,000 stores in just a couple of years,” said Storelocal Chairman of the Board Don Clauson, Strat Property Management CEO. “As a member-owned organization we have become a force that naysayers can no longer ignore."

In a little more than two and a half years, Storelocal, the self storage industry's first member-owned co-op, has systematically grown from a start-up operation to recently surpassing the 1,000-stores milestone.

Emerging as one of the nation’s most successful member co-op organizations, Storelocal now has member-owned facilities situated in 42 states located in 12 of the nation’s top 50 markets, as well as in Canada. There are 20 founding members, including small to medium-sized operators, who are benefiting from the co-op’s business model that helps them increase their competitive advantage in ta highly competitive market marketplace that has been dominated by REITs controlling 1,000s of self storage locations. The Storelocal facilities upper limit has been set at 5,000.

”It’s very exciting to accelerate from zero to 1,000 stores in just a couple of years,” said Storelocal Chairman of the Board Don Clauson, Strat Property Management CEO. “As a member-owned organization we have become a force that naysayers can no longer ignore. Our growing strength is being recognized in the self storage industry.”

“Storelocal’s accelerated growth is reflective of a customer-centric business model that leverages an expanding knowledge base with aligned member interests,” said Christopher Lee, President and CEO of CEL & Associates, Inc., one of the nation’s leading real estate consulting and advisory firms. Lee has closely followed Storelocal’s progress. “The ability of self storage owners and operators to share information, combine and leverage resources, utilize economies of scale and gain valuable insights is one of the strategic advantages of Storelocal.”

“We are on track to stabilize the co-op within the next two to three years,” said Lance Watkins, CEO of Storelocal. “Storelocal’s mission since the beginning has been to provide independent, privately owned store operators the same benefits and scale as the larger, publicly owned conglomerates and that’s exactly what we’re doing,” he said.

Storelocal’s first mission has always been opening up customer market share for its members. By acquiring and building B-to-C applications to find and move in tomorrow’s renters, the co-op is delivering more than 1,000 leads a day.

Last year, Storelocal launched the revitalized and redesigned StorageFront.com, https://www.storagefront.com, which is a unique, user-friendly online marketplace for self storage that is increasing lead volume for participating owners, while enhancing the overall user experience

To learn more about the Storelocal co-op, visit http://www.storelocal.com or call CEO Lance Watkins at 714.746.0160.

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Karen Jones
Storelocal
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