Applebee’s Newest Concept Design Comes to Downtown Norfolk, Grand Opening Monday, October 9

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Guests can enter to win FREE Applebee’s for a Year* by visiting new restaurant and signing up for Applebee’s eClub through October 31

Potomac Family Dining Group, the Tidewater-area’s Applebee’s franchisee, is opening its newest Applebee’s location with the restaurant chain’s modern reimagined design on Monday, October 9 at 420 Monticello Ave in Norfolk. The Grand Opening featuring ribbon-cutting ceremony with President & Chief Operating Officer Dennis Benson will commence at 10:45 a.m. on Monday morning.

The new Norfolk restaurant will showcase Applebee’s latest design of a modern grill and bar, featuring exposed stone and brick, industrial-style lighting and retractable windows that open to the streets of Norfolk, where guests can sit and enjoy food and spirits with fresh air. The restaurant décor highlights the local Norfolk neighborhoods. The dining room and bar will seat up to 216 guests and create approximately 180 jobs for the City of Norfolk.

“We are thrilled to bring the latest Applebee’s design to our loyal patrons in Norfolk,” says Dennis Benson, President & COO of Potomac Family Dining Group. “Downtown Norfolk is an excellent location for our guests to enjoy the wonderful city of Norfolk, whether it is a family dinner or late night bite after the game. We truly value our guests and are excited to share this milestone with them.”

Guests can enter to win FREE Applebee’s for a year* when they visit the new restaurant and sign up for Applebee’s e-mail club by Tuesday, October 31. On November 1, ten winners will be drawn, and each will receive vouchers good for two free adult entrées and two non-alcoholic beverages per month for an entire year.

The new menu also includes the newest entrées added to the 2 for $20/$25 menu for a limited time: Whiskey Bacon Burger, Bourbon Street Chicken & Shrimp and Grilled Chicken Breast with Bacon Beer Cheese Topper.

Applebee’s Happy Hour specials will be available upon opening Monday through Friday from 3-7 pm featuring half price appetizers. Late night features such as half price appetizers will also start on October 9, offering guests all appetizers at half price, every day from 9pm to close. Applebee's is excited to offer all day every day bar drinks including $3 House Long Island Iced Tea, $3 House Bahama Mama, $3 Red Apple Sangria, $3 Bud Light Brewtus or Bottle and their new Dollarita.

*Enter to win Free Applebee's for a year when you sign up for Applebee's Monticello Ave eClub. Valid only at Monticello Ave Applebee's location.

The Applebee’s Brand
Applebee's is the world's largest casual dining chain, with more than 2,000 locations in 50 states, 16 countries and one U.S. territory. Based in Glendale, Calif., Applebee's offers a lively bar & grill experience with an array of flavorful, hand-crafted drinks, appetizers and entrees that constantly evolve. Applebee's Grill & Bar® restaurants are franchised by DineEquity, Inc.

About Potomac Family Dining Group
Potomac Family Dining Group (http://www.potomacdining.com) owns and operates 66 Applebee’s Grill & Bar® restaurants in the Mid-Atlantic region, including Virginia, Maryland, Pennsylvania, West Virginia and North Carolina. Headquartered outside of Washington, D.C., Potomac is focused on delivering a personalized, fun, friendly, carefree dining experience. Potomac Family Dining is also dedicated to ensuring that each location is reflective of its neighborhood and provides local residents, business professionals and travelers with a true neighborhood experience.

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Kelsey Youngblood
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