Higher Logic Announces Keynotes, Agenda for 8th Annual Higher Logic Super Forum

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Noted Author Jonah Berger and Brad Klingenberg from Stitch Fix to Address Science and Strategies for Increasing Customer Engagement

“I have never been this excited about a Super Forum."

Higher Logic today announced the keynote addresses and complete agenda for the 8th annual Higher Logic Super Forum, a national conference of the Higher Logic User Group (HUG), taking place October 15-17, 2017, at the Renaissance Capital View Hotel in Arlington, Va. Keynote speakers for the event include Jonah Berger, marketing professor at the Wharton School, University of Pennsylvania, and Brad Klingenberg, vice president of Data Science at Stitch Fix, one of the hottest Silicon Valley companies using data science to predict wardrobe wants and needs. This year’s theme, “Engage - Turbo Boost” reflects the need to combine science and social strategies to increase interactions. Speakers will address this theme, as well as best practices for Online Communities.

“I have never been this excited about a Super Forum,” said Rob Wenger, Higher Logic CEO. “Enterprises are now joining associations and nonprofits in recognizing that customer communities sit at the heart of their organizations, creating a customer-culture that deepens engagement, strengthens relationships, inspires greater loyalty and ultimately leads to increased revenue. With Jonah and Brad joining our roster of great speakers, Super Forum is the perfect platform for showcasing how science and social strategies are driving this major shift in focus and leading to amazing results for customers.”

Keynote Speakers
Jonah Berger
Jonah Berger, marketing professor at the Wharton School at the University of Pennsylvania, is the author of the recent New York Times and Wall Street Journal bestseller “Contagious: Why Things Catch On.” Dr. Berger has spent more than 15 years studying how social influence works and how it drives products and ideas to catch on.

Brad Klingenberg
Brad Klingenberg, Vice President of Data Science at Stitch Fix, leads more than 30 data scientists in using statistics, machine learning and human-in-the-loop algorithms to optimize the inventory carried by Stitch Fix and the way it is matched to clients.

Breakout Sessions
Super Forum includes more than 45 breakout sessions including the following and much more:
●    “Motivation Mapping: Targeting Member Behaviors to Drive Participation”
●    “Leading by Listening: The Trickle Effect of Community”
●    “Gauging Success: Benchmarking and Reports”
●    “Terms of Engagement: 5 Tips For Boosting Chatter”
●    “Fixing Trust: How Communities Power Resilient Organizations”
●    “Using Your Community Site as the Core of Your Website”
●    “Buried Insights: Do More with the Data Your Association Generates”
●    “Content is Still King: How to Make Your Community a Content-Producing Engine”
●    “How Does Your Community Measure Up? The 2017 Community Benchmarking Report”
●    “Defining and Communicating the Value of Community”
●    “Driving Chapter Success with Metrics & Dashboards”
●    “Big Picture Community Building: Establishing an Effective Business Model for Open & Hybrid Communities”
●    “Turn Your Community Into a Problem-Solving Machine”

Higher Logic Super Forum is an exclusive annual event for Higher Logic clients and partners focused on the power of online communities and getting more value out of the Higher Logic platform. Attendees come from association, nonprofit and commercial communities and are always ready to share their experiences and learn something new to implement on their online communities.

What:         Higher Logic Super Forum
Where:    Renaissance Capital View Hotel, 2800 South Potomac Avenue, Arlington, Va.
When:     October 15-17, 2017
To Register:    Visit the Higher Logic Super Forum website

About Higher Logic
Higher Logic is an industry leader in cloud-based community platforms. Organizations worldwide use Higher Logic to bring people all together, by giving their community a home where they can interact, share ideas, answer questions and stay connected. Our goal is to help your organization with deeper engagement and meaningful interactions for your members, customers and prospects. Everything we do – the tools and features in our software, our services, partnerships, best practices – drives our ultimate goal of making your organization successful. Learn more at http://www.higherlogic.com.

Media Contact
Amanda Orr
Kickstart Consulting for Higher Logic
Phone: 202-248-6766
Email: aorr(at)kickstartconsulting.com

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